Video: MINI shows Volvo how ’Naughty’ is done
The undisputed king of off-beat marketing campaigns, MINI’s latest billboard takes their naughty streak to an entirely new level. The billboard, which can be found in Hamburg, Germany, carries the slogan "A good Mini takes you to heaven. A bad Mini takes you everywhere." If that isn’t enough to drive home the message, MINI even had a particularly kinky S&M whip dangling over the rear of the Cooper in the billboard.
Wait, it gets better - or worse, depending on how conservative you are. The billboard also has a secret five-digit number and code word: Anytime you text the code to the the number, the Cooper gets a pretty good automated whipping, complete with ’horn-y’ sounds.
Nobody can pull this off but MINI, so Volvo, you might want to take some notes.
Source: Paul Tan