When it comes to the unconventional, no other car brand can hold a candle to MINI. The BMW-owned brand’s image of peculiarity has become somewhat of a staple for them and MINI has even embraced that image to promote their new line-up of cars, as evidenced by their seemingly growing fascination with the swirly camouflage

Enamored by the psychedelic look of the black and yellow swirlies, MINI decided to base their new teaser video of their new Crossover model with the vehicle wrapped under a blanket of black and yellow swirly camouflage.

And just so they don’t give too much away, they even went so far as to use the same design on the city background the car is driving on.

To be honest, we don’t know of any other car brand that can use this type of imaging and get away with it. After all, no other brand has lived up to their unconventional image like MINI has done over the years.

According to MINI, the new Crossover model is set to make its world debut on February 7 where the brand is expected to unveil the car online, making it more likely that the first official photos of the Crossover model will be released on that day.


Source: MINI

What do you think?
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  (460) posted on 03.29.2010

I’ve been trying to figure out how much would cost it to purchase that kind of machine. Basically I would pick that one for its uniqueness but if it cost too much....I’ll think about it a dozen times.

  (708) posted on 01.24.2010

Still they don’t want show it to the public, but it surely it will be a big hit to the MINI, oh well i guess waiting is worthy for this CUV.

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