Responding to MINI’s challenge of racing their Cooper S against a 911 Carrerra S, Porsche made it clear that they had no interest in accepting that challenge, even mentioning that they’d rather participate in races that have more at stake than just a couple of t-shirts and valet parking spaces.
MINI, in turn, is undaunted. Not quite ready to accept Porsche’s rejection, MINI - or in this case, MINI USA chief Jim McDowell - has released another message directed at his Porsche counterpart, Detlev Von Platen, telling the latter that if t-shirts and parking spots didn’t cut it for him, then MINI would have no problem raising the stakes.
Of course, in the world of MINI, ’raising the stakes’ is completely different from what Porsche is accustomed to. In addition to the aforementioned t-shirt and parking prizes, MINI is preparing to throw in a choice of Justin Beiber concert tickets, a lifetime membership to the Salami Of The Month club, a collection of pastel cashmere sweaters, or even a plaster statue of the Porsche chief that will be erected at MINI headquarter’s lobby for a week should Porsche win.
And if that still isn’t enough to get Porsche’s attention, MINI is also planning on doing a little home invasion of sorts by flying a banner plane over Porsche’s headquarters in Atlanta, Georgia with a simple message that reads: "Dear Porsche, Bring it. Love, Mini."
It’s beginning to look like a race that a lot of people are beginning to want to see, and now that the stakes are exponentially higher - how can Porsche pass up a chance at tickets to a Justin Beiber concert?! - Porsche may have no other course of action than to take MINI up on its challenge.
Oh, and before you watch the video, here’s a tip; check out the subtle wardrobe changes provided by Jim. They are actually pretty funny.
Source: MINI Facebook