Ken Block has had a lot of airtime in our pages this week. Gymkhana 7 was released earlier this week and we’re proud to admit that it’s been on an endless loop on at least one of our computers. Yay for Block! Double Yay for Gymkhana 7! But Gymkhana 7 isn’t the only thing Block is promoting these days. The pro rally driver has also partnered with game developer Electronic Arts to hype the latter’s new Need for Speed->ke3700 game, No Limits.

Exclusively available in smartphones and tablets, Need for Speed No Limits is being developed by Firemonkeys, the same studio behind the highly successful racing app Real Racing. Now the two developers are partnering to build No Limits with the hopes of turning it into the mobile equivalent of its legendary video games.->ke2888

It’s got high expectations to meet, but we’re confident that EA and Firemonkeys are more than capable of delivering a product we'll enjoy. They’ve worked together in the past to bring Need for Speed games into the growing world of mobile entertainment so this latest venture shouldn’t be a problem for them.

Besides, they have Block in the fold to offer some tips on how to drive like a maniac and look good doing it. Maybe we can even see some kind of Gymkhana feature on the game! That's unlikely, but we can dream, right?

For now, check out the first trailer of Need for Speed No Limits, featuring Ken Block sitting inside his bonkers 1965 Ford Mustang Gymkhana 7 and giving us a sneak peek on what we can expect from the upcoming game.

1965 Ford Mustang "Hoonicorn" by Ken Block