Gran Turismo 5 may be today’s standard-bearer as far as racing games are concerned, but there’s something that’s become pretty evident about its competition with Need for Speed. The former could learn a few things from the latter on the art of the ‘hype’ machinery.

Unlike GT5, which was subjected to more delays than a Charlie Sheen rehab stint, the folks over at Electronic Arts are building up the release of Need for Speed: SHIFT 2 Unleashed in such a seamless manner, we’re actually getting more excited for this game than we were when GT5 finally dropped on shelves late last year.

With the release of NFS: SHIFT 2 Unleashed just a few days, the people behind the game’s marketing has released another promotional video of the game – quite arguably, the best one we’ve seen – featuring Time Attack champ, Chris Rado. In the video, Rado discusses the thrills and dangers that come with some of the most breathtaking and dangerous corners in auto racing today. From the world famous Eau Rouge at Spa-Franchorchamps to the sharp corners of ‘The Mine’ at the Nurburgring, these corners are both famous and infamous, with the latter serving reminder that the slightest twitch of the car ends up becoming a one-way ticket to the concrete walls. No ifs and buts about if; these corners have taken many a racecar. Need for Speed wants to know: are you up for it?


Source: Need for Speed

What do you think?
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  (1211) posted on 04.1.2011

Wow, I got to try my hands on one of those higher end tracks on Need For Speed. I can tell you that the experience is definitely great and I am looking forward to playing more of the game.

  (409) posted on 03.31.2011

One thing that I like with the new game is that they have actually made the tracks pretty challenging. This will definitely put my virtual driving skills to the test.

  (613) posted on 03.30.2011

Yay! The game is finally out today. I’m quite excited to get my copy. This one is certainly worth the waiting that we had to go through these last few months.

  (541) posted on 03.30.2011

Now that the game is out, I am really itching to try out these so called dangerous corners. It should be quite challenging to take them on.

  (449) posted on 03.29.2011

When I first saw the video I thought that is the real race track! The graphics is extremely cool! I been waiting for the released for the this Unleashed version! Now it finally came! Go NFS!

  (677) posted on 03.29.2011

Gran Turismo has been known to make players feel realistic, professional racing done on tracks but NFS sides on fantasy side where you’ll feel how it is being chased by police and race illegally on city streets. This new Shift 2, I got a feeling that every known aspect of racing game can be turned around in one sweep.

  (592) posted on 03.29.2011

Well, this one is certainly a great way to interest gamers. I myself am really looking forward to the game and trying my hands on those corners.

  (31) posted on 03.28.2011

Nice piece of information and clips from the famous and infamous twists and turns. Much more exciting when it is shared by someone firsthand. Good try to grab attention and marketing technique.

  (383) posted on 03.28.2011

It usually happens! Players were getting bored on what they played, so they tried another game. Just like what happen to the GT5.Before, everyone gets crazy about the upcoming released of the Gt5, with its latest features and more exciting graphics, many have concluded that this game is much better than NFS. Well, same goes for NFS, for sure many of us will wait for the future release of this game. However, in the later,it’s for us to decide who’s the best!

  (337) posted on 03.28.2011

Well, that one is definitely something. Having someone like Rado talk about that would certainly make a lot of fans excited to try that one out.

  (347) posted on 03.28.2011

The guys at EA are really getting good at all of these marketing stuff. That video certainly made me even more excited to try out the new NFS game.

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