Need For Speed SHIFT is the first true racing simulator for the franchise. The video talks about the new Driver Profile feature for SHIFT. According to the game's developers, yes, it is all about you behind the wheel!

JAs E.A. Sports' J-esse Abney explained: The evolution as a race driver from event to event that reflects who you are on the track. Will you be feared or respected? This persona is shaped by tactics used in the race, be it aggressive driving or precise driving, presenting degrees of who you are, playing this personality up throughout the interface and game presentation.

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