There really isn’t a whole lot of words we could use to describe this video other than if you choose words like ‘spooky’, ‘creepy’ and ‘weird’. Whether or not Nissan intentionally made this Nissan Juke ad that way, well, they’re the only ones that can explain it.

Nevertheless, if you go past all the spookiness and look at this in a glass half full sort of way, Nissan is positioning the Juke as a vehicle that’s brimming with energy, enough to power an otherwise doldrum city. If you look at it that way, then this ad isn’t all that bad. Heck, that image of a pseudo Richard Simmons in a stationary bike does add a bit of humor to it, although that in itself is still a little creepy given how the whole tenet of this commercial runs.

In any case, there is something to be said about this commercial. If for nothing else, we can all take comfort in knowing that the Juke crossover can never be associated as a boring car. Weird? Maybe. Bland? Not after this ad.

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Source: You Tube

Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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6 comments:

  (630) posted on 07.7.2011

In this commercial, I really don’t get the point of it. Does it mean that the car is powered by electricity or whatever? Because the ending and the whole set is completely out of range.

  (433) posted on 12.8.2010

I saw one on the road yesterday. The time was close to sunset, the cars colour red, and it had the bonnet side lights on. It looked insanely good.

  (701) posted on 12.8.2010

I like the weird elements of this TVC. The message was very clear. Nissan Juke is not an ordinary car. The weirdness and creepiness brought it to the limelight. And the screenplay of this clip was amazing and artistic. Everybody is looking forward to drive this one.

  (763) posted on 11.9.2010

the sound is so creepy..and I don’t know if i’m watching a horror film or a
commercial?

  (858) posted on 10.15.2010

I saw one on the road yesterday. The time was close to sunset, the cars colour red, and it had the bonnet side lights on. It looked insanely good.

  (346) posted on 10.12.2010

Can’t wait to see it flop along side the Insight, CRZ, Cross tour, Venza, and all the other recent idiotic designs that the Japanese have slung this way.

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