2009 marks the fifth anniversary of Ferraris presence in China. During this time Ferrari has witnessed, first-hand, the epic changes that have transformed East Asia and to commemorate the occasion, Ferrari has partnered with a prominent contemporary Chinese artist, Lu Hao, to create the unique Ferrari 599 China.
Ferrari has created a unique artistic piece, with the exterior entirely hand painted to reproduce the subtle color and unique cracked pot pattern typical of ancient Chinese pottery coupled with several precious and unique interior elements, such as the Jade start button and the gold coloured rev counter with ancient Chinese ideograms. This one of a kind vehicle brings together Chinese artistic heritage with Italian craftsmanship and Italian industrial design, creating a perfect blend of automotive technology and Chinese art that will make it one of the most appealing cars for collectors worldwide.
For this creation, Ferrari has chosen to involve contemporary Chinese artist Lu Hao, who has followed his distinctive artistic vision to become one of Chinas most famous and most influential contemporary artists. For this project he drew inspiration from Chinas ancient literary traditions, the unique Ge Kiln porcelain, and the fabled Silk Road, creating his own unique interpretation of Chinas majestic traditional culture.
This unique artistic masterpiece, blending the cutting edge technology of the 599 GTB Fiorano HGTE with traditional Chinese design elements, will be auctioned off for charity during an exclusive event in Beijing on November the 3rd 2009 that will be open to select art collectors and Ferrari friends.
Part of the proceeds from the charity auction to be held at the cars unveiling will benefit an educational sponsorship program targeted at Chinese students. Details of the program will be released at the auction gala dinner party. The event complements some of Ferraris ongoing CSR initiatives, such as its partnerships with the Soong Ching Ling Foundation and the Jet-Li One Foundation. Over the past five years, the speed and passion associated with the Ferrari brand has won the hearts of Chinese customers, and Ferrari has been no less passionate about its social responsibilities. By giving back to the community, Ferrari wants to foster a spirit of compassion while continuing to build on the success of its brand in China.