You know you’ve made it big when a parade of some of the world’s most exotic cars runs in and around your streets.
That’s exactly what happened after over 100 Ferraris, including the newly-released Ferrari California - paraded around the streets of the UAE before ending up at the brand-new Yas Marina Circuit in Abu Dhabi. The parade was part of the inaugural opening of the new Ferrari dealership in Dubai, which, incidentally, is said to be the largest Ferrari dealership in the world.
Among those participating in the parade included no less than some of the most important and influential personalities in Ferrari, including company chairman Luca Di Montezemolo, seven-time F1 champion, Michael Schumacher, current Ferrari drivers Kimi Raikkonen, Felipe Massa, and Giancarlo Fisichella, and the region’s ambassador to Italy, Claudio Doniosi.
The parade around the UAE is the latest example as to how serious Ferrari is in establishing a strong footing in the local market. Nobody can blame them either, especially since a lot of the world’s richest fellows have permanent residences in the area.