Even with Cars 2 not set to hit theaters until the middle of the year - June 24, 2011, to be exact - Disney and Pixar have taken to great lengths in promoting the sequel to the hit car-themed CGI movie.

Last weekend at WonderCon, the PR folks behind the Cars 2 unveiled an elaborate promotional gimmick, pretty much setting up how you can watch a the latest sneak peek of the highly anticipated movie. If you didn’t bother to attend the event, here’s how the set-up worked:

At WonderCon, the promoters displayed three cars just outside the convention center that promoted the Twitter account @ChromeLeaks and invited everyone to check out the account. Once inside, a subsequent link was given for what appears to be an old and supremely cheesy used car dealer advertisement. But once you go past the commercial’s corniness, you would have probably noticed that the commercial isn’t what it seems. Try going through the entire 57-second ad and...voila!...you get a link directing you to the newest Cars 2 promo, one featuring British secret agent Finn McMissile driving for his life against a bunch of evil auto-goons.

We’ve spared you the trouble of going through the whole sleuthing process to watch the new promotional video. Instead, we went ahead and posted the sneak peek of Cars 2 for your viewing pleasure. Enjoy!


Source: Disney/Pixar

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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  (466) posted on 05.12.2011

I’m sure this one will become a hit on box office worldwide! Everyone is expecting to watch this movie. I don’t want to expect too much but I am getting ready to launch and amaze with the digital animations. Isn’t this one will be release on 3D? Am I right?

  (806) posted on 04.19.2011

I’m really excited about this movie! I think this would be fun! BTW, I’m looking forward to see also the Fast five this end of April!

  (473) posted on 04.11.2011

I definitely am quite excited for the new movie. What I like about the first one is how they the car chase scenes, those were really dynamic and are so good.

  (765) posted on 04.8.2011

Basing from what I am seeing in the trailers, there is really not much a notch up in terms of graphics. But they made up for it with a lot of eye candy scenes.

  (442) posted on 04.8.2011

That is one of the things that I am hoping for. The graphics of the first movie was really great, so I am really eager to see how much they would be able to improve on that for this one.

  (412) posted on 04.7.2011

Well dude, don’t missed to watched this movie! For sure you will love it. The graphics is extremely cool! I can’t wait for its opening!

  (313) posted on 04.7.2011

Honestly, I haven’t watched this movie. However, I’m interested on a kind of movies that uses 3D technology. And even if I haven’t seen it, i bet this movie would be cool!

  (692) posted on 04.7.2011

I am really liking this new trailer a lot. That spiral road scene is really quite a looker. Makes me want to watch the whole film even more.

  (368) posted on 04.7.2011

You’re a rather nasty spoiler for the whole marketing gimmick. But then again, thanks a lot for saving us the effort of having to go through that. Nice trailer by the way.

  (25) posted on 04.6.2011

Lot of promotion going on way ahead the release. This teaser is really teases the audience and creates interest among them. The effects and the graphics are real cool. Can’t wait for them to hit theaters.

  (25) posted on 04.6.2011

Wooho, what a trailer. I’m sure there is lot more to this sequel and we will be thrilled with that the cars 2 will present in saving the world from evil.

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