Video: Porsche Engineered for Magic Commercials

Porsche has found a pretty interesting way to promote their vehicles; releasing a series of commercials that illustrate how their vehicles can be used for everyday activities. The series consists of the "Snowmobile," "Pickup Truck," "Getaway Car," "School Bus," and "Pet Carrier." Yeah, Porsche thinks their cars can manage all of those tasks.

“It’s not only about the weekend joyride. It’s the only car in the world that combines true sports car exhilaration and the drivability for daily use. This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves,” says David Pryor, vice president of marketing for Porsche Cars North America.

Of course, whether we agree or not, Porsche has certainly come up with an ingenious way of promoting their 911, Cayman, and Boxster models, although we just don’t them actually utilizing their personal Porsches for any of these tasks.

One more video after the jump.

What do you think?
Show Comments


  (384) posted on 06.30.2011

I think Porsche’s team simply illustrates the whole theme of their car. Every car can used in a different ways. It depends on the driver on how he/she uses it.

  (530) posted on 06.22.2011

Actually these gorgeous cars don’t need magic on their commercials. The cars were a powerful hit as a subject and will target the market without any special features on it.

  (474) posted on 06.6.2011

Oh yes! I bet this one is a winner! And the other thing is that Porsche doesn’t focus only with their engineer but also on the team creative behind each production.

  (378) posted on 06.6.2011

Wow! I have seen on how Porsche make every car so special. Every car has an amazing detailing and performance! I really love them for their meticulous works!

  (1211) posted on 04.1.2011

Well, even without the commercials, Porsche’s cars are already well know n for their reliability. So it is really not that surprising that the commercial actually runs along that line.

  (409) posted on 03.31.2011

Well, this one is actually a very nice strategy coming from Porsche. Some of the commercials that they have here are actually very funny, which is a good idea.

  (613) posted on 03.30.2011

These ads aren’t really all that good, but they certainly did drive home the point. But then again, even without these ads, everybody knows how good Porsche’s cars are.

  (541) posted on 03.30.2011

Yeah, I agree with you, it kinda showed that there is still more to their cars than just being luxury vehicles. But I doubt anyone would actually do all of these with a Porsche.

  (449) posted on 03.29.2011

Well, i guess they are not making the most impressive commercial but interesting I would say. For half second, they manage to show what are the capability and what you can expect from their cars! That’s awesomesmiley

  (798) posted on 03.29.2011

I really like the “School Bus” take. It is quite humorous but also really shows the capability of the car. Hope they would come up with more of these soon.

  (592) posted on 03.29.2011

Well, they do look pretty interesting. This one is really a nice take in showing of their cars’ capabilities, it is really different from the usual ads seen on TV.

  (383) posted on 03.28.2011

It’s a good thing that Porsche comes up with this kind of commercial, wherein they have introduced the capability and flexibility of their cars. If I have to rate it from 1-5( where 5 is the highest), most probably it will get 3(safe rate), well, based from my own criticism, Porsche didn’t make an excellent commercial.

  (337) posted on 03.28.2011

Yeah, BMW did that sort of ads some two years ago. But their main difference is that they took a more action themed approach on their campaign.

  (347) posted on 03.28.2011

These are rather interesting ads, I never thought you could use a 911 that way, pretty neat. But if my memory serves me right, BMW actually did a similar campaign a few years back

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