Video: Porsche’s new commercial touches on its roots in racing

While most of us enjoy our leisurely cruises around the block or the way we pamper our vehicles with car washes and auto detailing, some car brands just hold life’s pleasure of driving to an entirely different standard. Whereas other brands are absorbed in the idea of style over substance, Porsche is only invested in one thing: racing. Everything else is secondary.

According to Porsche’s new commercial, Sunday drives involve racing in rainy conditions, car washes constitute diving in a pool of mud, burnouts and drifting are considered as ‘pampering’ and the only pattern that holds relevant merit to them is the black and white checkered flag. The new commercial touches on Porsche’s roots and shows that despite the continuing trend of flashy cars proliferating the market these days, the Stuttgart-based automaker will not compromise their roots in racing for some posing.

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Source: Porsche

Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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4 comments:

  (399) posted on 07.14.2011

Well, this simply shows how Porsche make their cars through racing. No wonder why they have a powerful line up in terms of racing cars.

  (807) posted on 01.20.2010

Great commercial, one of the most creative ones that I ever saw. If Porsche has the edge in car industry, they now also have it when it comes to advertising. Their defined goal and vision is the reason why Porsche is the most loved race car brand in the market. Even if they are focused in racing, they still satisfy the car enthusiasts with their concepts.

  (516) posted on 01.13.2010

This video kinda inspires me on some point where the efforts of building, evaluating and even on the race track were that great especially after the successful construction of the perfect machine that can win it all. I will give it a 3.5/5 stars coz’ the last part looks crap.

  (858) posted on 01.11.2010

well i guess this movie represent the history races of Porsche and how they’ve created their name.

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