Ever since Peter Schreyer – a former designer for Volkswagen and Audi – jumped on the Kia bandwagon to become its new design chief, the aesthetic quality of Kia cars have, to say the least, bumped up into the ranks of the ‘that’s actually a pretty classy-looking ride’ category.

Coincidence or not, you still have to give credit where it’s due and Schreyer has to receive – even if it sounds obligatory – some props for what he’s done to Kia. By taking some styling cues from his previous employers, Schreyer has turned cars like the mid-sized 2011 Cadenza sedan into something worthy of a positive double-take.

While there are still other qualifications we should judge the 2011 Cadenza on – handling and price tag come to mind – we can all take comfort knowing that Kia’s newest mid-sized sedan can hold its own in the aesthetic department against other more high-profile brands in the same class.

If you still need some further convincing on the design merits of the car, take a look at these promo videos and judge for yourself. It may not generate an overwhelmingly positive response but given it’s track record – which is, to say the least, average – the 2011 Cadenza looks like a Thanksgiving Day touchdown.

More videos after the jump.

What do you think?
Show Comments


  (477) posted on 01.18.2010

This is not a teaser at all, this is the complete feature of this Kia Cadenza and I must say that video was good that you’ve included a veteran Korean actor on that video which is really good on his acting
there. Anyways I love the Advance Parking Guide system included on that car.

  (808) posted on 01.11.2010

Quite good Video Teaser from Kia motors, the k7 really does it, it is more technologically advance and it has a lot of safety features like it’s counter parts.

  (1333) posted on 12.9.2009

Kia does not even make it close to the level of Ferrari, Volkswagen or Audi before. The competition is really on the designer and not on the manufacturer. Either way, Volkswagen is still the best car brand.

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