.by Kirby Garlitos, on
It may not hold the same clout from people inside the advertising industry the same way the Superbowl does, but the Kentucky Derby still holds a pretty significant audience every year. As such, you can expect a number of car commercials to make their TV debuts when the Derby is being televised.
And if you watched the 136th Kentucky Derby over the weekend, chances are you might have seen the new rough-riding Ram commercial, which pretty much compares the new Heavy Duty truck to the thoroughbreds running at the Derby. The only exception is that while those stallions may not be too far ahead of their competition, the Ram Heavy Duty has no competition. At least that’s what Ram is trying to say.
Check out the ad and try not to get distracted by the voice over who seems to have caught something in his throat, hence the really raspy and ’hoarse’ voice.