It may not hold the same clout from people inside the advertising industry the same way the Superbowl does, but the Kentucky Derby still holds a pretty significant audience every year. As such, you can expect a number of car commercials to make their TV debuts when the Derby is being televised.

And if you watched the 136th Kentucky Derby over the weekend, chances are you might have seen the new rough-riding Ram commercial, which pretty much compares the new Heavy Duty truck to the thoroughbreds running at the Derby. The only exception is that while those stallions may not be too far ahead of their competition, the Ram Heavy Duty has no competition. At least that’s what Ram is trying to say.

Check out the ad and try not to get distracted by the voice over who seems to have caught something in his throat, hence the really raspy and ’hoarse’ voice.


Source: YouTube

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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  (630) posted on 07.11.2011

Well, for me that defines durability and power. Winning the best Truck is a big victory for them. As seeing the video, it really tells me that Ram really has that power.

  (474) posted on 06.6.2011

Well, its still related since this truck is the official vehicle used to load this horses. Well, since it was awarded as the best, I think there’s no reason to doubt it.

  (377) posted on 06.6.2011

Yeah, I do believe that this car is a heavy duty and it was awarded as the truck of the year! However, its a bit confusing of using a horse instead of ram here.

  (377) posted on 09.22.2010

Just watch F-series sales go up more when the (3) new engines come out this fall - 3.5 V6 Eco Boost, 5.0 and 6.2 V8’s... Truck Leadership!!!

  (555) posted on 07.29.2010

Being the official truck of the Kentucky Derby is going to do wonders for sales...just like the MT Truck of the Year award!

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