After breaking off from Dodge->ke28 to become it's own self-sustaining brand under the Chrysler->ke21 Group, Ram decided to kick things off with a new advertising campaign that's centered on the new brand's introduction - or re-introduction - to the American truck market.

The new spot, which is titled 'Manifesto', will feature a bombardment of still photos that comes with a deliberate narration of how the new 'Ram' is supposed to be 'fueled by optimism' and boasting of a 'can-do spirit'.

On the first night of its release, the ad ran a total of 190 times in various networks, giving all those glued to their TV sets a first-hand look at the new Ram and how - as it says so frequently in the spot - it's tank is full.

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