In today’s day and age, car tuners have gone to great lengths to ensure that their creations are of top-notch quality. Rarely do you come across a car tuner that veers away from their mission of outfitting these vehicles with something thats nothing short of remarkable.

But then, there are days when you stumble upon something like this.

In a marketing campaign promoting a car game for Rexona Men in Brazil, Rexona did the ultimate job of fine-tuning their promo cars using cardboard. Say what?

The cardboard-tuned cars come fully equipped with ’fully-modded’ front and rear bumpers, as well as, a cardboard rear spoiler.

Now of course, this is just a campaign to drum up interest for their Rexona Men deodorant, which comes with an actual racing game that you can play on their website.

It’s pretty funny now, but just in case, let’s pray that this isn’t the start of a cardboard tuning revolution.


Source: Rexona

What do you think?
Show Comments


  (647) posted on 10.21.2010

can’t stop laughing. they are totally crazy..

  (442) posted on 10.21.2010

Oh yeah, haha. the reaction of the people where funny though

  (364) posted on 10.18.2010

haha, i just love their reaction upon seeing the car..

  (702) posted on 08.23.2010

This is fun, people are so amaze of the new things or just new in what they see.

  (274) posted on 08.15.2010

Haha, I love the looks of the people who saw the cars, their stunned. lol

  (380) posted on 05.19.2010

that’s funny! well I like that, looks like a "jackass" car to me, but I notice that people on that video are enjoying and staring on that cardboard cars tuning.

  (534) posted on 02.21.2010

well that was a cheap custom bumpers, at least many people are looking at it, and it’s a good advertisement technique it really captures the attention of everybody.

  (570) posted on 02.3.2010

Lol. Well those were funny. Although I would not recommend doing something like that if they plan to go on highspeed as they will surely fall off and it may hit some cars or people. I just have to wonder though, how in the world does cars with cardboards as skirts and bumpers be a great way to advertise a deodorant?

  (765) posted on 01.13.2010

Sorry I’m slow on this video but I don’t think it’s not funny at all. How will you laugh on the cardboard tuning that looks weird on the car. Maybe the funny thing there was changing the wheels by cardboard and try to run it but it’s the last scene on that video so all in all, crap!

  (780) posted on 12.22.2009

cool cardboard setup haha.. good thing that it didn’t rain that day.

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