"Muh Puh Guh’s?"

Anchorman 2’s Ron Burgundy is rocking a new Durango R/T in the latest set of hilarious ads from Dodge.

There’s a whole series of ads featuring Burgundy tell us what makes the Durango such a special ride. In addition to boasting a 5.7-liter HEMI V-8 engine that delivers a total of 360 horsepower and 390 pound-feet of torque, Burgundy also touts the Durango’s standard ‘thermoplastic’ glovebox door.

Ron calculates the standard dashboard cubby’s size and versatility. The glovebox boasts of a 0.1 cubic feet of storage, a 12-volt light bulb, and can comfortably fits two turkey sandwiches.

Only Ron Burgundy can deliver the 1980s gameshow feel of Anchorman 2, in theaters this winter.

Click past the jump to see Ron shill for the 2014 Durango R/T at his new business, Burgundy Dodge.

Burgundy Dodge

We normally save space for car commercials during the SuperBowl, but we’re making an exception for these latest batch of ads. Dodge has a new pitchman: Ron Burgundy.

Ron is a pro. He loves the 2014 Durango.

Taking the unusual route of having a fictional character as the official endorser of the model, Dodge really nailed it in the head by having no other than San Diego’s finest, Ron Burgundy, to talk shop about the Durango.

The Real Durango

2014 Dodge Durango

2014 Dodge Durango Exterior
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The 2014 Durango is available now with the $38,000 R/T spec that Ron drives, or the much more affordable base Durango with the monotone paint option.

Source: YouTube - Dodge

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