Video: Schumacher Drink Drive Simulation

As you know drinking and driving kills thousands of people every day! With so many obstacles on the road, how can anyone be expected to drive responsibly? Maybe a Formula 1 racing legend like Michael Schumacher can teach us how!


Alina Moore
Alina Moore
Alina Joined the team in the early 2000s as one of the outlets very first experts, and she’s been with ever since. Over the years, she’s served various roles, but today she’s is relied on heavily to verify automotive facts, assist with formatting, and discover new and engaging topics.  Read full bio
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  (406) posted on 02.11.2010

Well, the offset is that even though who and how many of this sort of videos goes out in schools or in commercials and ads, people still don’t listen. Most of the people who actually stopped drinking and driving are those people who are either dead now or has been in an accident o has been arrested for DUI

  (137) posted on 06.28.2009

This is very informative and very responsible, that is true there are alot of people dying in a car accident due to drunk driving and it hightime that we take this seriously as Bacardi does. They know thier products have something to do with these accidents, so the best thing to do is to warn the public or better yet influence then with the right person who can pull it out perfectly. That’s Stig- that’s Schumach!

  (116) posted on 06.28.2009

Guys, guys, guys, give Schumach a good chance of an opportunity here—the guy is workking for a good cause so I think there is no reason to feel bad about it. While Bacardi like any other companies, needs effective people like Michael to promote thier campaign and their products. So long as this is for social consciousness effect I give an A all the way.

  (79) posted on 06.28.2009

Schumach is dong good here on my opinion. I believe that this break is his right timing for a good comeback. Bacardi’s team up with Michael is timely and they are both helping each other for the reason that Schumac needs a break and Bacardi needs to respond creatively to their corporate social responsiblity.

  (78) posted on 06.28.2009

I guess this is both promotion for the fallen legend of F1 and Bacardi. All is for the marketing purpose while hiting on the notes of social responsiblity. So you might be wondering why Schumac why not the other race car drivers, I think, teh guy have so much to impress the public and besides he remains to be the idol known to many kids andv adults.

  (177) posted on 06.28.2009

I agree with that. Schumacher is getting a good ride here to promote responsible driving, and there is no way we can ignore that this can can actually influence the world about conscious driving espcially when you are already tripsy...Bacardi knows that the guy can really pull out this trick and I think Bacardi is not that much concerned about influencing people to do responisble driving that just simply responding to their task to implement corporate social responsiblity

  (231) posted on 06.28.2009

I think Schumac is getting a big break here as Bacardi’s ambasador for social responsiblity. Social Responsibility is one of the many concerns that these companies are trying to beat these days, to show to the public a more wholesome image and more responsible and sincere response to the need of the society. I expect there will bw more that just driving.

  (289) posted on 06.28.2009

I must say Bacardi’s plan is very clear here as they launch they responsible driving campaign, they show that Bacardi is for gentlemen, with high taste and culture, a type of guy who would not compromise safety—and they want that to become thier image, a company that is socially responsible would not compromise safety and quality with some urge or wants—its all about responsiblity and knowing when to be in it.

  (318) posted on 06.28.2009

I enjoy this video alot, seeing the legend back, well not anymore in the hot wheels of F1 but on the road to corporate social responsibility as Bacardi’s ambasador. I think, he reallt can say much about this role. Although, I was expecting some top of the line driver who are in good standing to take the role as ambasador—I think that would be more effective if we see Hamilton or Alonso doing the job.

  (314) posted on 06.28.2009

I must say that the former glorious F1 champion as a legend, have so much to say about conscious driving, I think he learned his lesson. But kidding aside, the video was filmed at Ascari, Spain.

  (421) posted on 06.28.2009

Here’s the TV advert shown on the Top Gear show, in which Schumacher, in his role of Bacardi Limited Corporate Social Responsibility Ambassador, demonstrates the impact of alcohol consumption on driving performance. sounds good for the old guy, but I just remember that he wa into some car incidents before...well, if you are schumac nothing is impossible..maybe he can really influence the public.

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