We don’t exactly know which one’s more impressive: that crystal Nissan 370Z or the fact that Shell, together with ad agency JWT and director Ivan Bird, could make a commercial as cool as this. We can’t decide on the matter so, we’re just going to have to settle for the fact that both are equally impressive.

By using a high-grade Perspex acrylic that created a pretty accurate working replica of the 370Z, Shell was able to demonstrate how the Shell Helix works through the car’s engine and how it coats the pistons, crank, and some of its other parts. Looking at it more intently, you’ll probably notice that the only thing that wasn’t ’crystalized’ in the 370Z are the tires and the spark plugs, which makes the whole commercial a sight to behold.

Check it out and, if you’re not impressed with how JWT was able to create this ad, then there’s clearly something wrong with you.


Source: YouTube

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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  (211) posted on 08.5.2011

:hmm. Shell and Ferrari have been partnered for a long time.. I wonder on why they have used a Nissan car instead of Ferrari here. However, I was impressed on the commercial. 

  (539) posted on 08.5.2011

I think this is the best commercial that I have seen so far. The transparent version of Nissan 370Z is very impressive! Seeing on how the fuel works inside the car is quite amazing.

  (630) posted on 07.11.2011

Well, that’s a nice ad they got there. It really attracts me but I want to know, what type of car is that? I think its a sports car right?

  (377) posted on 09.22.2010

while that’s pretty cool - I’m pretty sure if I put some Royal Purple, or some Mobil 1 in there, it would look exactly the same (except the fact that RP is purple).

  (555) posted on 07.29.2010

No kidding. Now, where can i buy one of these engines?

  (798) posted on 04.27.2010

Actually Shell Helix is a very good lubricant. The engines feels smooth and easy to start and it doesn’t smell when the engine heating up in the morning like other lubricants does. I’d been using shell helix for almost 5 years for my car and the engine still sounds nice and smooth. Anyway, nice ad.

  (765) posted on 04.26.2010

Cool video! That car is made of crystal and the engine was designed by a graphic designer. I think this advertisement can win some award in advertisement competition.

  (379) posted on 04.26.2010

The commercial represent how clean the helix is,

  (321) posted on 04.25.2010

even the nissan service center here in our country are using and only trust the Shell helix as their official Engine Oil.

  (428) posted on 04.22.2010

Hmm, Looks promising from shell helix. Shell is one of my favotite engine oil. You can feel the performance of the car when you use it.

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