We all know that Kobe Bryant takes helicopter rides to go to his home games and jumps over Aston Martins like nobody’s business. What we didn’t know is that he could also fight crime, armed only with a basketball and...a Smart car.

In a market that’s as huge and as basketball crazed as China, Smart played it perfectly by tapping into one of the most popular basketball players in the world to be the brand’s resident ambassador and crime-fighter.

The new ad aims to educate Smart owners and more importantly, would-be owners on the merits of driving a car as small, agile, and city-ready as the ForTwo. Heck, if a 6’6" basketball player with spider-like legs can take down a fleeing art criminal, who says that you wouldn’t be able to do it too.

Check out the video of the Black Mamba and the Smar ForTwo in crime-fighting action.

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Source: You Tube

What do you think?
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17 comments:

  (428) posted on 07.27.2011

The relevance is, they chose Kobe Bryant because he is very famous so the video will be watched by many people out there. It shows the sexy moves of Smart Fortwo and the way Kobe uses his mind on that video. He is really SMART! HAHA

  (384) posted on 06.30.2011

haha that’s a funny yet cute commercial for Smart Car. But I really don’t see the relevancy of a NBA Player in a Car?

  (530) posted on 06.22.2011

The concept of this commercial is very good specially with Bryant who is now a superstar basketball player in NBA. The Black Mamba and the Smart for Two absolutely a great factor to this video.

  (553) posted on 05.27.2011

This one is definitely a heck of an ad. But come to think of it, even without this one, the ForTwo is actually as remarkable as it is, especially with the capabilities that it has.

  (570) posted on 05.19.2011

Well, this would be a great promotional video for the Smart Car! I never though that
its possible. BTW, the tag line of NBA says “where the amazing happens”...and it does happens!

  (466) posted on 05.19.2011

Same question pops up in my mind. I never thought that a big man like him could fit inside of a “small car”! Well, it just a proof that this car is quite spacious.

  (504) posted on 04.14.2011

If Kobe with be a crime fighter then he will be using a basketball instead of gun since his a "shooter". The ad was so cool and the Smart ForTwo is incredible!

  (474) posted on 04.14.2011

It seems that there will be a new cast off Fast and the furious movie! Kobe is such a talented guy, he can dunk and drift at the same time! BTW,Smart ForTwo is a cool ride also!

  (534) posted on 04.8.2011

I admittedly am a bit skeptical of the Smart Car At first. But I was really surprised to see the thing in action. I never knew that it would be able to perform like this.

  (369) posted on 04.7.2011

Hmm. It seems that Smart is really getting more aggressive in their advertising campaigns. But this one actually suits the ForTwo well, since it was able to show the car’s capabilities.

  (534) posted on 04.6.2011

I am not really that fond of the ForTwo before, but after seeing this ad, I might change my mind. Not because of Kobe, but because I see that the car does have good features.

  (460) posted on 04.5.2011

Pretty neat choice for a crime fighter’s vehicle really. That small car will definitely get you anywhere quickly and easily, I must say.

  (340) posted on 04.5.2011

Yeah, that one’s also one thing that I am wondering about. Imagine that, the ForTwo is quite small and the guy’s huge, but they managed to pull it off. And they seemed to have not used any camera trick.

  (377) posted on 04.4.2011

Oh no! How can a 6’6" basketball player like Kobe Bryant, fitted on the Smart ForTwo? BTW, i can see the smoothness on driving this car. However, I still wouldn’t consider in buying one for small cars are dangerous.

  (25) posted on 04.4.2011

Fortwo is really a cute car, with its compact size and design. It definitely fits the city roads and is easy to handle the traffic riddles. Nice commercial, it is making its silent remark that even a 6’6" Kobe can easily fit into this small and cute vehicle.

  (461) posted on 04.4.2011

Yup, this definitely brings home the point. But is this commercial only exclusive for Chinese audience, or are they going to show it in the States too?

  (442) posted on 04.4.2011

Hahaha! That one’s a rather interesting ad that they did. I never knew that Kobe would actually fit into a ForTwo. And he actually does look good as a crime fighter.

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