If you’re looking for a commercial that touches on the pure pleasure and joy of driving a car, you won’t find anything better than this touching BMW ad.
BMW’s ‘Story of Joy’ commercial highlights what BMW has known for a long time: ‘what you make people feel is just as important as what you make’. With this knowledge, BMW has followed one true tenet when it comes to building their cars: joy.
As the ad clearly shows, BMW makes cars not for the prestige or the acclaim, but to see the smiles on all those people driving and riding one of their own.
Good stuff, indeed. It also helps that the marketing folk over at BMW thought this video up as a way to pat themselves on the back. It’s probably going to help sell cars, too.