If you’re looking for a commercial that touches on the pure pleasure and joy of driving a car, you won’t find anything better than this touching BMW ad.

BMW’s ‘Story of Joy’ commercial highlights what BMW has known for a long time: ‘what you make people feel is just as important as what you make’. With this knowledge, BMW has followed one true tenet when it comes to building their cars: joy.

As the ad clearly shows, BMW makes cars not for the prestige or the acclaim, but to see the smiles on all those people driving and riding one of their own.

Good stuff, indeed. It also helps that the marketing folk over at BMW thought this video up as a way to pat themselves on the back. It’s probably going to help sell cars, too.


Source: YouTube

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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  (762) posted on 07.8.2011

smileyriving a BMW really makes a driver proud and happy. Imagine, you are driving a famous and known car that has been tested through time. Just imagine that.

  (238) posted on 05.24.2011

Yeah, I like that too. And the good thing about this Ad is that everytime you watched it leaves smile in you face and it really justify its name “Story of Joy”.

  (401) posted on 05.24.2011

I think all the Story of Joy commercial is kind of good. I just remember the one that was taken in Singapore, well its the coolest 3D commercial that I have seen!

  (377) posted on 09.22.2010

Good for them..smiley

  (555) posted on 07.29.2010

well that is a joyful commercial. Thumbs up!

  (1022) posted on 05.31.2010

Wow! the video really delivered some important pleasure that can touch the inner feelings of the viewers. Also, this video commercial can gives some points in the production of BMW.

  (1332) posted on 05.31.2010

Yes this commercial is very inspiring and entertaining.

  (798) posted on 05.30.2010

60 seconds of pure pleasure commercial from BMW..Don’t you ever miss the chance of seeing this movie.

  (808) posted on 05.27.2010

cool commercial.. a collection of bimmer emblems at the end..

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