Today, Subaru released the first promotional video for the newImpreza WRX STI sedan unveiled this month at the 2010 New York Auto Show. The commerical is about two minutes long and features a repetitive cycle of black Imprezas in a black tunnel with different colored laser lights flashing on the screen. The techno music chanting in the background turns this commercial into a video that ought to be shown on a big screen at a nightclub. Good commercial, bad commercial, you decide. Regardless, the Subaru Impreza WRX STI is one sweet-looking car.

The 2011 Impreza WRX STI comes with a lowered ride height and new pillow-ball, higher-rate springs for both front and rear suspensions, and spring rates increased by 15.6 percent in front and 53 percent in the rear. The car sits on 18-inch aluminum wheels featuring high-luster paint.


What do you think?
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  (320) posted on 09.20.2011

I’m impressed with its first commercial. It really looks a powerful car! smiley This car is so decent and seems so fun to drive with! You can drive this kind of car in any occasions.

  (212) posted on 08.5.2011

No doubt, if there’s any increased in the sale of this vehicle! I have seen a lot of Subaru in the road. I really love its decent styling and smooth driving. I wonder on what was the competitor of this car?

  (541) posted on 08.5.2011

haha. They have used an electronic sound for this commercial! Admittedly, the Subaru is one of the best car manufacturers who offers a high speed performing vehicle! I really love the sweet face of the WRX STI. 

  (630) posted on 07.11.2011

This Subaru Impreza WRX STI is indeed a wonderful sedan. As seen on the video, I think there no doubt about its design but I think power is not that cool.

  (1211) posted on 03.7.2011

The hatchback are still widely utilize. And maybe that’s the reason why most of the rallying race start to the hatchback its because there is balanced and controlled. The lighter cluster on Sedan is weak compare to the hatchback.

  (600) posted on 02.16.2011

This is not the first time Subaru has tweaked an STI. Subaru’s back-room boffins got busy beefing up the WRX when they first added the STI badge to a WRX in 1994, creating the STi Type RA.

  (613) posted on 02.16.2011

The STI is a monster in the dirt, accelerating ferociously and providing the kind of unfiltered feedback you need to go fast. Its ability to accelerate around a turn is just plain scary. So is the 2,000-foot drop-off that awaits if you make a mistake. It’s definitely the most capable STI we’ve ever driven.

  (377) posted on 09.22.2010

Its not bad, but its also not great. I think they would have gotten a much warmer reception if they built something similar to the European Focus
hatch, which had 3 and 5-door trims.

  (745) posted on 08.19.2010

Great video presentation. Totally amazing!

  (555) posted on 07.29.2010

The U.S. market is expected to get an updated WRX model with a 265HP engine and styling queues from the STi, grill, etc.. No, the WRX will not get the WIDE-BODY look like the STi.

  (341) posted on 04.7.2010

The new Impreza does look impressive and the specifications that it has for it’s performance sounds promising. The next video that I would love to see though is the Impreza, side by side Mitsubishi’s Evo and Nissan’s GT-R on a race. Those three are kinda like my favorite ones since more than a decade ago.

  (461) posted on 04.7.2010

I agree, they should already signed up for the WRC. I really don’t know why japanese rally car has taken out of the WRC.

  (417) posted on 04.7.2010

This is the right time for the subaru to revamped their Impreza. Just like others who requested to bring back their WRC records.

  (329) posted on 04.7.2010

What a lovely CGI presentation of subaru!For sure it will captivates my imagination on the subaru.

Uncia  (868) posted on 04.7.2010

What Subaru did is take STP(Subaru Performance Tuning)’s suspension/chassis upgrades optional for the last model and make them standard. I find it interesting that they released this commercial before even putting the car on their website.

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