Video: Sword attacks are no match for the Land Rover LR4


Just how safe is a Land Rover LR4? Apparently, it’s safe enough to thwart an impending sword attack from your colleague at work.

It’s a unique angle to take for Land Rover to try selling the LR4 as an SUV that’s so safe, no sword-wielding madman would even dare touch it, let alone come near it. As the video also suggests, the owner’s safety can only be protected while he is in the car. So, if you’re nowhere near the vicinity of the Land Rover LR4 and an enraged co-worker starts running at you while brandishing a sword and an evil intent to use it, then you better get your legs warmed up and start running.

Seriously speaking, though, it’s a pretty funny way to remind consumers that Land Rover is serious about safety, even if there’s a double-edged metaphor attached to it.


Source: YouTube

What do you think?
Show Comments


  (762) posted on 07.8.2011

Well, not bad for Land Rover. They literally expressed themselves here in this ad. But of course you’re safe inside the car if you’re enemy is just using sword. I want to know if I am safe if my enemy uses machine guns. haha!

  (474) posted on 06.6.2011

Its doesn’t have a lot of appeal for me. I guess, if they want to showed the safety feature on the car maybe they should show something related to it..not like a teaser like this.

  (378) posted on 06.6.2011

Wow! So it means that this car feels like a bullet proof? I don’t get.., is he intended to run or use the Land Rover to protect him.

  (377) posted on 09.22.2010

it’s the fact that it is consistently the least reliable vehicle on the market

  (555) posted on 07.29.2010

Of course, safety for me must be the first key factor to be considered.

Car Finder: