The newRange Rover Evoque made its world debut at the Paris Auto Show, but its reveal started much earlier than when the show opened its doors. As the upswell of excitement hit the fashion capital of the world, RangeRover enlisted the help of four artists to help the process along. These four artists each created a wire frame model of the Evoque highlighting the car’s strengths. RangeRover then took these models and placed them in front of Paris’ landmarks, including the centre pompidou and palais de tokyo.

The celebration of the unveiling continued as the four pieces were moved to a boat by the Seine where the Evoque’s launch party was being held. This video will give you a sneak peek at which celebrities were on hand at the event, as well as a look at the actual unveiling. Not a superstar video, but worth a few minutes of your time.

As a reminder: the new Evoque will be offered in both three and five door body types with 4WD and 2WD versions available. Under the hood there will be a new 2.0-liter Si4 turbocharged engine that combines direct fuel injection and twin variable valve timing. Both models will go on sale fall of 2011.

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What do you think?
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8 comments:

  (683) posted on 06.1.2011

Its was challenging to see those wire framed model form into a Range Rover. Very amazing, I hope there’s a video attached here on how they have created such piece of art!A really great form of art!

  (334) posted on 06.1.2011

I wonder how they made those frames..Anyways, I was impressed in their work and
I would say that it really fits to the awesomeness and elegant of Paris!

  (473) posted on 06.1.2011

I’m sure our friends can’t wait for its release. However, this new Evoque has similarities with the previous edition. Can you spot the difference?

  (577) posted on 05.31.2011

Start auctioning this one! Ebay is a good venue for sale and auction. I like the creation too. How I wish I can able to make good artworks too.

  (592) posted on 12.5.2010

Range Rover should be more exclusive with a few but awesome machines to chose from.

  (815) posted on 11.25.2010

I’m not a fan of matte finishes, but this being a lighter color still allows for hilights which gives the overall appearance a very smooth finish. I like it even tho it’s grossly out of my price range.

  (939) posted on 10.22.2010

very impressive work of art, but i bet this arts will ended up for sale in ebay haha..

  (677) posted on 10.22.2010

Based on what i have seen on the video. The whole event is amazing..The Range Rover looks great their.

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