Car commercials are intended to make customers want to buy your car, plain and simple. With that precedent being set sometime in automotive infancy, it’s not a surprise to see incredibly ridiculous things featured in these commercials.
The ASA has officially banned said commercial on the grounds of it promoting and glamorizing irresponsible and dangerous driving. According to the ASA’s official announcement, "that kind of driving, and particularly the speeds, could be emulated on real roads. We also considered that the highly stylized nature of the ad glamorized the reckless manner in which the car was driven."
We don’t know about you, but we find that commercial downright awesome. And let’s be serious, on what roads in this world would you be able to drive a car like that? We think the ASA needs to remove the stick from a certain orifice that the sun does not shine upon…
Let us know what you think!