Far from our television sets here in America, Toyota’s Australian division, together with world renowned ad agency Saatchi and Saatchi, released a new commercial featuring the car brand’s hybrid synergy drive technology.
Calling the commercial “Better Together”, Toyota is hoping that the ad triggers an influx of interest for its eight new hybrid models, which is scheduled to hit the local market over the course of the next four years.
From what we’ve been told, Toyota’s first salvo in the Aussie car market is the new – and locally built – Camry Hybrid, which is scheduled to hit local showrooms in the early part of the next year.
In the commercial, you can see a man performing his daily routine at work with another version of himself ‘assisting’ him every step of the way. The commercial then goes on and describes this relationship as similar to how Toyota’s hybrid synergy technology works, combining the elements of a petroleum engine with that of an electric motor, which then produces more power with less fuel.
According to David Buttner, Toyota Australia’s senior executive director for sales and marketing, "The key message is ’Better Together’ - that two things working together can achieve more than any one thing ever could."
Toyota is re-emphasizing its position with the new commercial and unlike those that have come out with the same message of fuel efficiency, Toyota’s stature as one of the foremost authorities in hybrid technology bears more weight to us yearning for the future in fuel technology.