Sure, Audi has Justin Timberlake, but Alfa Romeo’s bringing in their own A-list celebrity to be their key endorser. She comes in the form of the uber hot Uma Thurman. Famous for her roles in Kill Bill, Pulp Fiction, and My Superhero Girlfriend (ok, maybe not famous for the last one), Thurman and Alfa Romeo have teamed up for a new advertising campaign centered on the car brand’s new Giulietta hatchback, which will debut on Italian television on May 16.

The whole campaign, which was created by well-known ad agency Leo Burnett, will feature a host of ad campaigns on a variety of mediums including TV, press, posters, radio, web. The campaign will also be featured across the board throughout the major markets of Alfa Romeo in Europe.

Details behind what Leo Burnett and Alfa Romeo are cooking are still being kept inside the kitchen although we’ve heard that Thurman will play the parts of five different women, all of whom are said to symbolize the different souls of the Giulietta. It should be an interesting campaign to keep an eye on in the coming months, even more so because Uma Thurman is in it.


Kirby Garlitos
Automotive Aftermarket Expert -
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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  (745) posted on 08.27.2010

Of course, it’s Uma. She’s totally beautiful.

  (504) posted on 05.17.2010

It says video... but where is the video?

  (808) posted on 05.16.2010

Great actress, only mildly interesting car, and an ad concept that’s way too much into BS..."five different souls of the car" Seriously, give me a break.

  (570) posted on 05.14.2010

I agree uma is still hot and she is still capable of doing some nasty things hahaha (forgive my mouth).

  (570) posted on 05.14.2010

Wow! she’s really beautiful and I’ve notice she have those appealing looks and she is really perfectly qualified to be the endorser of that Alfa Romeo Giulietta,

  (939) posted on 05.13.2010

Well I doubt that uma thurman is one molten hot babe. Just what the giulietta is.

  (555) posted on 05.12.2010

why uma trhuman? megan foxx would be my best pick to advertise with Guiletta.

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