About a week ago, we shared with you something that Volkswagen had cooking on its backburner. With the growing popularity of the iPad, VW saw it fit to jump into the bandwagon and launch it’s very own iPad-exclusive digital magazine. Calling it "DAS", which is short for Digital Automotive Space, the new virtual magazine allows the user to enjoy a multitude of functions, including a total of five chapters that show different aspects of what goes on behind the scenes in and around Volkswagen.
Luca de Meo, Volkswagen’s head of marketing, had this to say about their new brainchild: "DAS is an important building block in Volkswagen’s digital marketing strategy and gives us the opportunity for an interactive dialog with our customers."
If you’re interested to know how the DAS works on the iPad, you can check out this demo video prepared by Volkswagen.