Every company has that guy, the overly optimistic dude who never met a day he didn’t dish out hugs, smiles, and the pats on the back. For their Super Bowl ad to promote the new Beetle, Volkswagen is rolling out that guy.
He’s always ready with a reassuring quip to his colleagues in need of one and, if you can brush past the odd Jamaican accent, you’ll actually find him pretty amusing.
At the tail end of the minute-long video, Mr. Optimist can be seen giving his colleague and his boss a joy ride with the Beetle. Apparently, that ride is enough for his downtrodden mates to brighten up and enjoy the day.
The underlying message here is, according to Volkswagen, the Beetle makes people happy. We’re not about to disagree on that assumption because the Beetle has clearly established itself as one of the most iconic models in history.
Notwithstanding the accent, it’s a pretty catchy commercial that’s going to receive a lot of attention during the Super Bowl.