As viral and guerrilla marketing goes, the whole concept is to think outside of the box. Way out of the box. That’s why few brands have success with these types of ads because they’re either afraid that what they’re doing is not in tune with their brand’s image or they’re simply worried that what they do won’t go over well with the public.

But there are some brands that don’t really do much in the way of worrying about what people will do when they do something completely out of character. And this is precisely what makes them stand out from the rest. Take this new viral campaign from Volkswagen for instance.

Bringing back those people from VW’s Fun Theory responsible for those viral videos that made the Web last year, Volkswagen’s at it again, doing a little subway slide experiment at the Alexanderplatz subway station where they built a slide to entice people to try living - or, in this case, sliding - in the fast lane once in a while. And as is the case when you slide on the stairs going down to a subway station, you’re going to have to give it a go for yourself, as did a lot of people in the video ranging from young little tykes to even senior citizens, proving that everybody’s entitled to a little fun in the fast lane once in a while.

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Source: Volkswagen

What do you think?
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5 comments:

  (619) posted on 10.22.2010

Wow, i have watch the video two times and it looks fun. I should try it my self..cause I’m ready for the fast lane.

  (434) posted on 06.28.2010

So VW duplicated that fast lane Autobahn fun with a Fast Lane slide at the subway station. but isn’t that the FedEx did also did this kind of commercial?

  (859) posted on 06.25.2010

same here bro.. but isn’t that making a slide can make the stair user get lazier?

  (1023) posted on 06.24.2010

that was long slide.. for sure this thing is fun.. so what does the VW want to point with their fast lane campaign.

  (387) posted on 06.23.2010

this is a fun way to get downstairs. but this might turn the people to become lazy hehe...

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