Now here’s something you don’t see in your newspapers everyday.

Volkswagen has a new and ingenious advertising ploy, one that involves a newspaper, an audio chip, and a voice recording. Yeah, we’ve never seen this one before.

The German manufacturer recently teamed up with Indian newspaper, The Times of India, for a pretty unique advertisement that allows you to listen to a voice-recorded message while looking at a whole page ad for Volkswagen.

Talk about a morning jolt, huh? Apparently, the voice-recorded spiel begins talking when you open the page to where the advertisement is as shown in the video. The message isn’t all too clear, but it’s unmistakably a promo message for the new Volkswagen Vento.

We don’t know a good deal about how Volkswagen and The Times of India were able to make this work, but according to the people of Wired, the ad apparently uses a photodiode – it’s an object that controls an electric current depending on the presence of a light source - on the audio chip. The message is then activated whenever a reader opens to the page where the advertisement’s ad and stops as soon as he leafs through to another page.

That’s a lot of electrical information that just passed in on one ear and came out the other, but if you want to see how the ad works, you can do so by checking out the video.


Source: Wired

What do you think?
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  (228) posted on 03.23.2011

wow! it seems that VW paid a good money for this news ad. Just imagine, how many newspaper is delivered that day and VW puts voice-recorder in each of them! 

  (377) posted on 11.1.2010

that was pretty unique way of advert..

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