Video: Volvo’s new ’New Moon’ commercial

With the up-coming launch of the much-ballyhooed second installment of the Twilight saga, ‘New Moon,’ the stars of the film are quickly ramping up promotional and marketing efforts to get people to watch the movie. Now, you might think that when we say ‘stars’, we’d be talking about Robert Pattinson and Kristin Stewart, right?

Not exactly.

In this commercial by Volvo, the Swedish car company – and also the official car for the movie – releases a trailer of sorts to promote the new movie. The only thing different about this one from the other New Moon trailers is that Volvo is promoting the movies’ ‘other stars’, in particular, the Volvo C30 and XC60.

Apparently, Volvo thinks that being associated with pale-skinned vampires would be reason enough for people to come watch the movie.

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Source: YouTube

Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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1 comments:

  (1332) posted on 01.3.2010

Not a single crap of this may have a sense of convincing people to watch New Moon. Volvo used New Moon for their promotions because their marketing value is not that good so they’ll need a market booster.

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