Viper sale getting close?
Chrysler seems to be gaining some interest in the Viper brand. Last month Chrysler reported that it was looking to sell off the Viper supercar as its own brand. Although Chrysler Vice Chairman and President Jim Press would not give specific names, he did say today, "We have been approached by outside individuals who want to work with us to buy the asset and sustain Viper going forward."
If this is true, it would seem that Chrysler is having a much easier time of getting rid of niche car lines than General Motors. Hummer has been on the sales block for most of this year. The difference must lie in the price of the company and the undying appeal of a sports car, because the H2 and the Viper get similar gas mileage.