Vittorio Gabba Talks About The Lamborghini Ad Personam Program: Video
While I can’t speak from personal experience, I hear that when it comes to ultra-expensive supercars, the most affluent individuals out there prefer exclusivity over sheer costliness. In the private jet, caviar and champagne crowd, anyone can plunk down six-figures for a mega-powered exotic. What’s truly desirable is something that combines a high sticker price with some trait that’s exceptional and unique, and thus we have programs like Lamborghini’s Ad Personam, as discussed by Vittorio Gabba in the above-featured video.
The program is a direct rival to similar ones from the likes of Ferrari and Rolls-Royce, and gives customers the option to customize a variety of exterior and interior features to make their Lamborghinis stand out when pulling up to the yacht club valet.
Speaking at this year’s Geneva Motor Show, Gabba talked about what drives the Ad Personam program: “When you buy a dream, you want something more. Our clients want their personal touch, their personal taste, to create their own Lamborghini,” he said. According to Gabba, the program enabled 30 percent of the car to be customized in 2012, while 60 percent is currently up for personalization.
Making its world debut in Geneva is a new Alcantara interior trim. But the program goes beyond upholstery and wheels. It’s also an experience that takes customers to a recently created design studio in Italy where they can give input throughout the creation of their car: “It’s also able to access a different level of services, exclusive level of service, that allows people to come Sant’Agata to personalize the car with a dedicated team of persons that follows the car from the beginning to the end to have your dream exactly as you want it,” Gabba says.
The jet-fighter-for-land known as the Aventador was first introduced in the U.S. for the 2012 model year, and since then, we’ve seen a slew of different special editions. One of the latest is the Superveloce, which adds to the Aventador’s already substantial performance with more power and less weight.
Carbon fiber is used in the door panels, rear wing and air intakes, dropping curb weight to just 3,362 pounds, a 110-pound reduction over the base model. The same V-12 powerplant resides behind the cabin, but output has been increased significantly. Horsepower is now rated at 740, an increase of 39 horsepower. Torque remains static at an impressive 509 pound-feet. A sprint to 60 takes 2.8 seconds, while top speed is over 217 mph.
Read our full review here.