The offer to buy Lamborghini was just increased by 26-percent or around $2.4 billion, but is it enough?by Robert Moore, on LISTEN 02:47
They say that every man has his price, and for the right amount of money, anybody will do anything. That concept is truly being put to the test as one consortium’s desire to purchase Lamborghini from Volkswagen AG is taking some pretty wild twists as it evolves into what could be the biggest automotive deal of the century.
VAG Won’t Sell Lamborghini For $9.2 Billion, So How Much Will It Take To Make A Deal?
Lamborghini might be a money-making machine, evidence of which comes from the fact that in 2019, the company was forced to discuss the concept that it would have to tone down its production in order to not compromise exclusivity. That notion was followed a year later with the when it was suggested that VAG would attempt to sell Lamborghini (and Ducatti) while Bugatti could have been transferred to Rimac – all in the name of electrification. Little news about Lamborghini’s future came after this news surfaced, but VAG’s famed company, which is under the control of Audi, by the way, is the subject of a potential deal that involves a lot of money.
It all started when a consortium formed between Quantum Group AG and Centricus Asset Management offered to buy Lamborghini for the crazy amount of $9.2 billion. A day later, reports came in that not only was the deal turned down, but a spokesman blatantly said “Lamborghini is not for sale.” As I said before, however, every man has his price, regardless of how high that might be, and now we’re about to find out just how much Lamborghini really means to VAG as the same consortium has bumped their initial offer of $9.2 billion up by a little over 25-percent (an extra $2.4 billion) to as much as $11.5 billion.
“Of course our offer is still valid. After all, we have carefully weighed and thought through our decision for Lamborghini and the attached offer and concept. And if there is a willingness to negotiate – whether that’s investments, guarantees, or the purchase price – then, of course, we are still prepared.”
With this in mind, anything could happen, but an offer to buy Lamborghini isn’t exactly coming at the best time. After all, Lamborghini just announced its future roadmap for hybridization into 2025. What happens next is clearly in VAG and Audi’s hands, but I’m guessing it’s going to take a little more than that for a cash cow like Lamborghini it be handed off to someone else to reap the benefits.
Source: Automotive News