Volkswagen Changes its Tune on Expansion; Lotus Could be a Possibility

2013 Lotus Evora S Exterior
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Late last year, VW’s labor chief made it crystal clear that he would reject any additional expansion of the automakers umbrella, as they already have their hands full with the 12 brands that they are managing. Well, we were rather skeptical of that stance and threw out there that we highly doubt that VW is done just yet. And now, reports are pointing in just that direction.

In an interview with Reuters Television, Martin Winterkorn – VW’s CEO – said “We are currently well positioned with 12 brands, but there are always opportunities that one cannot pass up.” Surprise, surprise, Volkswagen would hop on the right deal if one popped up, regardless of what the labor chief thinks about it.

The pressing issue now is what brand would VW be interested in? At one point VW was interested in snagging up the resurging Alfa Romeo, but FIAT has made it clear that the brand is not for sale. So, what other brands could VW set its sights on? Well, there is one obvious troubled automaker that could use the shot in the arm that the German powerhouse provides, and that is Lotus.

Once a successful British sports car builder, Lotus still builds a quality machine but shoddy management and poor product planning has led it down a path that few automakers can recover from. A buyout would be cheap for Volkswagen and life saving for Lotus, so we wouldn’t be shocked to see a deal between the two in the next year or so.

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Source: Automotive News Europe

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6 comments:

  (548) posted on 04.11.2013

I am not familiar with the Lotus but the color of the car is striking and glossy. It is unusual for me to see a green car but this version is fantastic. I just hope that the deal will be materialized so the production of this car will start soon.

  (305) posted on 03.18.2013

I hope that they will decide to release on the market this car..It is just too damn beautiful..my wife would love it!

  (312) posted on 03.18.2013

No excuse for those who seek problems regarding this car. I find it almost perfect!

  (302) posted on 03.18.2013

Stunning design and color!I want it, really bad!!

  (305) posted on 03.18.2013

Wow, wow, wow!
How expensive is this hell of a jewel? I really love it!

  (422) posted on 03.18.2013

Ok, this is definitely the most beautiful Lotus I have ever seen in my life! Pure and romantic, and powerful, after all!

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