Volkswagen Debates Bugatti’s Fate As the Pressure of Electrification Rises - story fullscreen Fullscreen

Volkswagen Debates Bugatti’s Fate As the Pressure of Electrification Rises

Bugatti might become a Hyper EV carmaker under Rimac’s ownership, but a deal needs to be made first!

Recently, a new consortium offered close to $9.2 billion in order to buy Lamborghini off VAG. Theoffer was turned down and a new offer was made. That offer, too, was apparently turned down, but that doesn’t mean the German concern is not in the midst of deciding what to do with its assets. Bugatti has enjoyed a good run under VAG ownership and the French manufacturer continues to come up with limited editions based on the Chiron. With that being said, it appears not all is as good as it looks on the outside. Volkswagen Audi Group is currently debating on whether Bugatti should continue to be a part of the company’s portfolio or not and a certain Croatian manufacturer might take the opportunity.

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Bugatti might not be under VAG ownership for much longer
As it doesn’t quite fit the company’s strategy for electrification

Actually, there have been talks about VAG selling Bugatti for a few years now and they might transfer the French company to Rimac. Volkswagen’s goal is to find the most cost-efficient way to electrify Bugatti. In addition, this transaction would allow Porsche to benefit from Rimac’s high-performance electric powertrain.

Why Volkswagen is considering selling Bugatti

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Volkswagen does not want to spend billions electrifying hypercars
Volkswagen is making the transition towards mass-producing electric vehicles through its mainstream brands – Volkswagen, Audi, Skoda, Seat, and Porsche.

And while those are faring quite well in the new age of electric propulsion, the smaller more exclusive brands like Bentley, Lamborghini, and Bugatti have barely stepped into the electrification scene.

It’s clear by now that Volkswagen does not want to spend millions restructuring the French hypercar maker. We were supposed to get a clear decision about Bugatti and Lamborghini’s fate in November last year, but that obviously didn’t happen.

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Bugatti’s acquisition by Rimac would mean new opportunities for Porsche to build a high-performance EV
Volkswagen Group board member and Porsche CEO Oliver Blume reportedly said, in front of Automotive News that the German company will come up with a final announcement soon.

We already know that Porsche is looking to build a strategic partnership with Rimac Automobili and the Croatian manufacturer is no stranger to joint ventures. This perfectly aligns with VAG’s plans to sell Bugatti, which in turn would solidify the partnership between Porsche and Rimac.

This inevitably means that should Bugatti go under Rimac ownership, it will use the Croatian carmaker’s high-performance electric drivetrain. Whatever the final decision is, we expect to hear it sometime in the next few months.

Source: Automotive News

Dim Angelov
Dim Angelov
Born in 1992, I come from a family of motoring enthusiasts. My passion for cars was awoken at the age of six, when I saw a Lamborghini Diablo SV in a magazine. After high school I earned a master’s degree in marketing and a Master of Arts in Media and Communications. Over the years, I’ve practiced and become skilled in precision driving and to date have test driven more than 250 cars across the globe. Over the years, I’ve picked up basic mechanical knowledge and have even taken part in the restoration of a 1964 Jaguar E-Type and an Alfa Romeo Giulia Sprint. Lately, I’ve taken a fancy to automotive photography, and while modern cars are my primary passion, I also have a love for Asian Martial Arts, swimming, war history, craft beer, historical weapons, and car restoration. In time, I plan my own classic car restoration and hope to earn my racing certificate, after which I expect to establish my own racing team.  Read full bio
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