Alfa Romeo is making so much noise these days that even its rivals have begun to take notice. Hyundai (not really a rival) has made it clear it plans to compete against the Italian automaker. Now, Volkswagen wants a piece of Alfa Romeo, too. But instead of directly competing against the marquee, Volkswagen is looking for SEAT to do it. The thought of SEAT competing against Alfa Romeo may sound ridiculous on the surface, but the Spanish automaker has made great strides toward improving its identity in recent years. So much so, in fact, that competing against a legacy brand that’s having a renaissance of sorts isn’t something that any of us can dismiss outright.