Volkswagen offers soccer fans an opportunity to be featured in a commercial to be aired during the World Cup
Soccer fans the world over have been waiting for this event for four years. And now that it’s less than a week away, the soaring fever of anticipation is reaching an all-time high causing some companies like Volkswagen to jump on what is fast becoming an overloaded bandwagon.
To celebrate the 2010 World Cup, VW has announced a nation-wide contest calling on soccer fans to demonstrate their unbridled passion for the game, with the winner getting a chance to appear in a national TV commercial that will be aired during the World Cup. We know that the level of fanaticism during the World Cup is unlike any other compared to other sporting events of this magnitude so Volkswagen, together with soccer icons "Ramoncito" Morales, former captain of Chivas de Guadalajara and Ramon Ramirez, one of the best players in the history of Mexican soccer, is encouraging everyone to show the world just how fanatical soccer fans they really are by creating their own video that highlights why soccer runs through their veins.
Contestants can upload their videos at the Volkswagen Facebook page (www.facebook.com/vw) where VW will choose a handful of winners that will get the opportunity to appear on a prime-time VW commercial that will be aired on the Univision channel that covers the World Cup.
Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc., stressed the global effect the World Cup has on the citizens of the world and it’s overall popularity, which is unlike any other. "With its immense popularity among various cultures, the World Cup provides the ultimate global stage to further engage our customers, expand our reach, and support our aggressive growth strategy," he said.
"The passion fans have for soccer is unparalleled, and this gives us a unique opportunity to reward them for their support."
Start getting to it, soccer fans. And if you’re as fanatical for the sport as you claim you are, we’re pretty confident that you guys wouldn’t have a problem expressing it for the world to see.
Press Release after the jump
Volkswagen of America, Inc. announced today a nationwide contest calling on soccer "fanaticos" to express their passion for the game for a chance to win an appearance in a national TV spot during the World Cup. As a long time global supporter of soccer and sponsor of Univision’s broadcast of the World Cup, Volkswagen, together with soccer legends "Ramoncito" Morales, former captain of Chivas de Guadalajara and Ramon Ramirez, one of the best players in the history of Mexican soccer, are encouraging soccer fans to create and upload their own "fanistitial" videos documenting their passion for soccer. Beginning today, consumers can upload videos to the Volkswagen Facebook fan page at www.facebook.com/vw, where several lucky winners will be chosen to appear on a prime-time Volkswagen television commercial to air on Univision during the World Cup.
"With its immense popularity among various cultures, the World Cup provides the ultimate global stage to further engage our customers, expand our reach, and support our aggressive growth strategy," said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. "The passion fans have for soccer is unparalleled, and this gives us a unique opportunity to reward them for their support."
In addition to the user generated ad, Volkswagen will air a series of vignettes and three :30 television commercials during the World Cup, each also aiming to increase familiarity and consideration for the Volkswagen brand and its breadth of models. One of the spots, titled "Flags," will feature fans driving different Volkswagen models while prominently displaying each of their nations’ flags with pride. Each spot communicates the various types of fans in the world and that there is a different Volkswagen model for each of them. Volkswagen will also have a significant bilingual digital presence on Facebook, Yahoo en Espanol and MSN Latino, as well as grassroots efforts at dealerships, MLS games and community soccer tournaments throughout the U.S.
Globally, Volkswagen has been a long time supporter of soccer. The brand is the title sponsor of Volkswagen arena in Wolfsburg and owns the VFL Wolfsburg football club at its global headquarters. Volkswagen of America is the official automotive partner of Major League Soccer (www.mlsnet.com) and is a title sponsor of D.C. United. The brand will also continue its grassroots soccer tour, with a 19-city mobile marketing tour showcasing Volkswagen’s product family at local youth soccer tournaments.
For more information on Volkswagen, visit media.vw.com. For more information on the World Cup Initiative or to upload your own "fanistitial" video please visit www.facebook.com/vw.