With Toyota’s image and reputation stemming from the global recall of their vehicles due to safety issues taking a massive PR hit, the door has opened for a rival manufacturer to overtake the beleaguered Japanese brand in becoming the world’s largest automaker by 2018.

According to Bloomberg News, Volkswagen has set its sights on dethroning Toyota as the world’s largest automaker. The German automaker, which owns a plethora of brands under its umbrella, has pegged a sales increase to more than 10 million units sold by 2018.

Continued after the jump.

While it already holds that distinction in Europe, Volkswagen has its eye on world auto domination and if we’re to use the two brand’s 2009 numbers as a preview of things to come – VW sales went up to 6.29 million units sold, a 1.1% increase while Toyota sales dropped 13% to 7.81 million – and add that to the fiasco Toyota currently finds itself in, then it’s tenuous stay on top may become more and more perilous as Volkswagen continues to nip at their heels.

Among the brands that Volkswagen has on its stable include Audi, Bentley, Bugatti, Lamborghini, Karmann, Porsche, Seat and Skoda. While Porsche and Karmann aren’t scheduled to be integrated until 2011 and 2012, respectively, the company’s ‘Strategy 2018’ plan remains on schedule.

According to a VW statement, ‘Strategy 2018’ is the brand’s on-going mission to ‘seek global economic and environmental leadership in the automotive industry by 2018’.

With the way things are going, it might take a while for Toyota to rebuild its image to the public, which all but gives Volkswagen the opening it needs to overtake Toyota as the number one automaker in the world.

Source: Detroit Free Press

What do you think?
Show Comments

4 comments:

  (579) posted on 04.29.2011

Is this a joke or what? A luxury company like VW will make a mantle for Toyota?hmm. I suggest that VW should not be involved with Toyota’s product.

  (334) posted on 03.7.2011

In America the major planning about the VW is the price. Well, unlike Toyota
I think VW has a better credibility in drive-ability and reliability! Can anyone reminds me
on how many times does the Toyota call for recall?

  (555) posted on 02.7.2010

It’s such a tragedy on what is happening with Toyota. What I don’t really understand is that with all the resources readily available for them, why in the world did they make such a monumentally huge mistake. Don’t they have people to research and test for this kinds of errors in their factories?

  (518) posted on 02.7.2010

IMO VW cant tale the title of worlds largest auto manufacturer to toyota, toyota reigns for decades because of their low price and competitive vehicles.

Car Finder:
Related Manufacturers