Swedish automaker collaborated with childcare product manufacturer Britax-Romer

Volvo’s reputation as an automaker that puts a premium on safety is once again in full in display after the Swedish automaker announced the launch of a new range of child seats that takes child comfort and safety to a whole new level. Developed in partnership with childcare products manufacturer Britax-Romer, Volvo’s new line of child seats are touted as having a more breathable and comfortable upholstery that’s made up of 80 percent wool textile. The smooth surface not only provides comfort for children in both hot and cold climates, but they’re also more durable than a lot of materials used in the development of these seats.

The seats also come in a slimmer package, designed by Volvo and Britax-Romer, specifically so to increase legroom and comfort for the children. All in all, the two companies designed three different types of seats depending on the child’s age. The first is a rearward-facing seat meant for infants, children weighing up to 13kg (29 pounds), and those under a year old. Another rearward facing seat is also being offered, only this time it’s for children from nine months old up to six years old, or three to four years as recommended by Volvo. The last of the three new child seats is the Booster seat, a forward-facing seat for children ages three to 10 years old, or depending on whether they’ve already outgrown the rearward-facing child seat.

The launch of these seats further adds credence to Volvo’s reputation as a forward-thinker when it comes to the safety standards of these vehicles. It’s a position that Volvo is fiercely proud of and as Adjunct Professor, PhD and Senior Technical Leader, Injury Prevention at Volvo Cars Safety Center, puts it, the seats are part of the company’s increased focus in “ensuring that young children travel in the safest manner possible.”

There’s nothing outwardly sexy about that statement, but rest assured, it’s something that all car buyers put great importance on when they’re in the market for a new car. Volvo’s new child seats are scheduled to go on sale in June 2016 in various markets.

Continue after the jump to read the full story.

Why it matters

Volvo Introduces New Wave Of Child Seats
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I’m not at all surprised by this. If there was one automaker that would put importance on child seats and really make an effort to develop them, my choice would be Volvo. This is just something that the Swedish automaker would do and that’s very important for customers. I get it that other automakers are doing what they can to further improve automotive safety. That’s a given. But how many really take the time to partner with one of the biggest childcare product manufacturers in the world to build and develop these child seats?

This all points back to the reputation Volvo has earned for being aggressive when it comes to developing safe cars. In the past, that has come at the expense of development in other areas but with Volvo now looking like the major player in the auto scene that it once was, adding something like this to its portfolio will do nothing but boost its value in the eyes of the would-be customers. It also shows that despite its renewed effort at becoming a premium brand once again, Volvo hasn’t forgotten its roots.

I’ll always be an unabashed champion for automotive safety and I’m very impressed that Volvo took the time to develop and build these child seats. Things like this don’t come with a literal price tag, but they do help espouse a feeling that with Volvo, your safety and the safety of your loved ones is still the company’s number one priority.

Press Release

Volvo Cars, the first car maker to actively test child seats in crash tests as far back as the early 1960s, is launching a range of three new child seats with a focus on design, comfort and convenience.

Volvo Introduces New Wave Of Child Seats
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As a pioneer in child safety, Volvo Cars’ heritage of development, testing and clear installation and usage guidelines for parents is unequalled.

“We understand that many people find child safety in cars a complex and sometimes confusing subject. We have focused for many years on communicating clear guidelines around how child seats should be used and the correct way to install them,” said Lotta Jakobsson, Adjunct Professor, PhD and Senior Technical Leader, Injury Prevention at Volvo Cars Safety Centre.

Teaching adults how to install and operate a child seat is one thing, getting the child to stay in the seat is another entirely – especially when the child gets older.

“Our focus is on ensuring that young children travel in the safest manner possible, depending upon their size and age. This means rearward-facing up to the age of at least 3 or 4 years and after that with child seats or booster cushions up to 140 cm in height. The safety benefits are unquestionable, yet many parents unwittingly allow their children to sit forward-facing too early. One of the many reasons quoted for this is comfort – the child complains that there is not enough legroom, or is too warm due to the upholstery,” said Lotta Jakobsson.

Volvo Cars’ new generation of child seats is made with a more breathable and comfortable upholstery comprised of 80% wool textile which makes the seats smoother to the touch, highly durable, and better-performing in both hot and cold climates. The seats also have a slimmer design aimed to increase legroom and overall comfort.

“We believe that children will be more comfortable in our rearward-facing new seat and that this will encourage parents to keep their children rearward-facing for longer. This will have a direct impact on overall child safety and support our Vision 2020, where no one will be killed or seriously injured in a Volvo car by the year 2020,” added Lotta Jakobsson.

The new seats are designed to suit the needs of children of different ages and sizes:

Infant seat - rearward-facing (up to 13 kg or 1 year)
Child seat - rearward-facing for children from 9 months up to 6 years (least 3-4 years as recommended by Volvo)
Booster seat - forward-facing for children that have outgrown the rearward-facing seat (from 3-10 years old)

Volvo Introduces New Wave Of Child Seats
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Volvo Cars continues to focus on the importance of children travelling in rearward-facing seats as long as possible.

The new seats, developed with one of the world’s leading child seat makers, Britax-Römer, and tested at Volvo Cars Safety Centre in Gothenburg, Sweden, will be available from the beginning of June in selected markets.

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