Volvo Introduces New Wave Of Child Seats
Swedish automaker collaborated with childcare product manufacturer Britax-Romerby Kirby, on
Volvo’s reputation as an automaker that puts a premium on safety is once again in full in display after the Swedish automaker announced the launch of a new range of child seats that takes child comfort and safety to a whole new level. Developed in partnership with childcare products manufacturer Britax-Romer, Volvo’s new line of child seats are touted as having a more breathable and comfortable upholstery that’s made up of 80 percent wool textile. The smooth surface not only provides comfort for children in both hot and cold climates, but they’re also more durable than a lot of materials used in the development of these seats.
The seats also come in a slimmer package, designed by Volvo and Britax-Romer, specifically so to increase legroom and comfort for the children. All in all, the two companies designed three different types of seats depending on the child’s age. The first is a rearward-facing seat meant for infants, children weighing up to 13kg (29 pounds), and those under a year old. Another rearward facing seat is also being offered, only this time it’s for children from nine months old up to six years old, or three to four years as recommended by Volvo. The last of the three new child seats is the Booster seat, a forward-facing seat for children ages three to 10 years old, or depending on whether they’ve already outgrown the rearward-facing child seat.
The launch of these seats further adds credence to Volvo’s reputation as a forward-thinker when it comes to the safety standards of these vehicles. It’s a position that Volvo is fiercely proud of and as Adjunct Professor, PhD and Senior Technical Leader, Injury Prevention at Volvo Cars Safety Center, puts it, the seats are part of the company’s increased focus in “ensuring that young children travel in the safest manner possible.”
There’s nothing outwardly sexy about that statement, but rest assured, it’s something that all car buyers put great importance on when they’re in the market for a new car. Volvo’s new child seats are scheduled to go on sale in June 2016 in various markets.
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Why it matters
I’m not at all surprised by this. If there was one automaker that would put importance on child seats and really make an effort to develop them, my choice would be Volvo. This is just something that the Swedish automaker would do and that’s very important for customers. I get it that other automakers are doing what they can to further improve automotive safety. That’s a given. But how many really take the time to partner with one of the biggest childcare product manufacturers in the world to build and develop these child seats?
This all points back to the reputation Volvo has earned for being aggressive when it comes to developing safe cars. In the past, that has come at the expense of development in other areas but with Volvo now looking like the major player in the auto scene that it once was, adding something like this to its portfolio will do nothing but boost its value in the eyes of the would-be customers. It also shows that despite its renewed effort at becoming a premium brand once again, Volvo hasn’t forgotten its roots.
I’ll always be an unabashed champion for automotive safety and I’m very impressed that Volvo took the time to develop and build these child seats. Things like this don’t come with a literal price tag, but they do help espouse a feeling that with Volvo, your safety and the safety of your loved ones is still the company’s number one priority.