With the holiday season just around the corner, Volvo is introducing a new method by which Volvo owners can do their shopping online and have their purchases delivered straight to their cars. The Swedish automaker calls it the world’s first commercially available in-car delivery service, and according to the company, it’s an efficient way of giving time back to the consumers that’s otherwise taken up by having to go to stores and malls and doing the holiday shopping in these places.

The service is officially called the Volvo In-car Delivery and it works by way of a digital key that the delivery service can use to gain one-time access to the vehicle of the shopper. Once that digital key has been used up, it can no longer be used in future transactions.

Think of it like this. You’re doing your online shopping while taking you’re lunch break at work. Instead of having to go to a store and buy the items there, you can order online and have the goods delivered straight to your car. So once you finish up work and head back to your car, the goods would have already been placed inside of the car.

The service is only available at the moment for Volvo owners subscribed to the Volvo On Call service in Gothenburg, Sweden where the company’s administrative headquarters is located. Right now, Volvo has already secured deals with Lekmer.com, a Nordic online toy and baby goods store, and Mat.se, a Swedish online grocery retailer.

The company then hopes to roll out the service in other markets all over the world while also expanding its partnerships with more retail companies down the road.

Continue reading for the full story.

Why it matters

Volvo Launches In-car Delivery Service
- image 657614

At the very least, you have to give Volvo some credit for trying to come up with new ways of engaging online shoppers through a service that’s never been done before. It shows that the company is looking to embrace a leadership role in developing useful automotive technology.

Unfortunately, I don’t exactly understand the point of this in-car delivery service when the whole point of online shopping is to have the goods delivered straight to your house. Maybe there’s something I’m not seeing here, but the only thing I can think of when trying to understand this new service is that somebody’s going to have access to my Volvo when I’m not around. That’s a big security concern for me, especially if there are valuables in the car. Even if there isn’t anything worth pilfering, the mere idea that my car can be opened by somebody else, even if it’s just once, is a big red flag for me.

I understand that some people may not have the same reservations. Heck, they might even embrace this new service. I’m just not one of them. I’m not prepared to put my trust in another person gaining access to my car unless Volvo can guarantee the safety and security of my car if I do use this service, then I’m probably going to stay away from using this, unless it’s a final resort. I’m more than content doing my online shopping and having the items delivered to my house. That’s what tracking technology is for, right?

Volvo XC90

2016 Volvo XC90 High Resolution Exterior
- image 565987

Read our full review on the Volvo XC90 here.

Press Release

With just days to go before Black Friday and Cyber Monday – the busiest online shopping days of the Christmas season – Sweden’s Volvo Cars has unveiled a brand new way to take some of the hassle out Christmas shopping.

Volvo Launches In-car Delivery Service
- image 657612

The premium car maker has launched the world’s first commercially available in-car delivery service by teaming up with PostNord, the Nordic region’s leading communication and logistics supplier, Lekmer.com, the leading Nordic online toy and baby goods store, and Mat.se, a Swedish online grocery retailer, to have Christmas toys, gifts, food and drinks delivered to its cars.

Volvo In-car Delivery promises to bring some of the cheer back to Christmas by eradicating the more unpleasant aspects of seasonal shopping such as a desperate search for parking space in a busy city centre, crowds of stressed people and the disappointment of missed deliveries.

The Volvo In-car Delivery works by means of a digital key, which is used to gain one-time access to your vehicle. Owners simply order the goods online, receive a notification that the goods have been delivered and then just drive home with them.

“Christmas is fun – but let’s be honest, it is also a busy time for most families. This service simply makes shopping easier,” said Björn Annwall, Senior Vice President for Marketing, Sales and Service at Volvo. “Volvo In-car Delivery provides concrete proof that connected car technologies can be used to save people time and make their lives easier.”

Volvo Launches In-car Delivery Service
- image 657613

Volvo In-car Delivery is currently only available for Volvo drivers in Gothenburg who subscribe to the Volvo On Call service, but it will be introduced elsewhere in Sweden and to other countries in future. There will also be a wider range of goods available for In-car Delivery as Volvo joins forces with more companies in future.

The service is extremely simple to use. Volvo owners just choose the In-car Delivery option at the online checkout when they buy their gifts, food, drinks or other packages.

The Volvo In-car Delivery service is a good example of Volvo’s broader attitude to how new technologies can be introduced to its cars.

Volvo is always keen to explore new technologies, be it in the areas of safety, autonomous driving or connectivity, but believes fundamentally in Nordic utility – meaning it will only introduce a technology if it actually saves lives, saves times, adds an element of convenience or benefits drivers.

Volvo Launches In-car Delivery Service
- image 657614

“Volvo is not interested in technology for the sake of technology,” said Klas Bendrik, Senior Vice President and Chief Information Officer at Volvo. “If a technology does not make a customer’s life easier, better, safer or more fun, we don’t use it.”

View the full press release Hide press release
Press release
What do you think?
Show Comments
Car Finder:
Related Manufacturers