Volvo Launches The Greatest Interception Ever; Or Your Chance To Get A XC60
Volvo won’t be among the large number of automakers that you’ll see advertising in this weekend’s Super Bowl XLIX, but if you are a Twitter user, there’s a good chance you will still hear plenty about the Swedish brand during the Big Game. Rather than spending the millions of dollars for a 30-second Super Bowl ad, Volvo is “intercepting” the commercials from rival automakers by giving away a 2015 XC60 crossover.
To enter the Volvo Interception contest, all you have to do is wait for any car commercial to come on during the Super Bowl (don’t worry, there will be plenty) and then post a tweet with a person’s name who you think should win the car along with the hashtag #VolvoContest. Volvo says it will respond to all “eligible tweets” to ask why that person deserves a new car. The best part is that you can nominate anyone: a friend, neighbor, family member or just someone you know in passing. Talk about the ultimate way to pay it forward.
From there, a panel of five judges will whittle the list of entrants down to just five potential winners. Rules state that the participants and the winner must be legal residents of the U.S. and at least 18 years old, and are limited to one nominee per Twitter account. Other than that, Volvo did not say what will go into its decision when picking the grand prize winner, so sharpen up your writing skills and think of someone you know who deserves a new car.
As a bit of a dry run before Volvo attempts to break Twitter by giving away a free car, Jimmy Kimmel Live also took part in the contest, giving away a new XC60 to a nurse at a car wash, which you can check out here.
Click past the jump to read more about the Volvo Interception giveway.
Why it matters
With the amount of money companies are spending on in-game ads during Super Bowl XLIX, Volvo is taking to the Twittersphere to advertise its brand and provide one lucky person with a new Volvo XC60. The best part is that rather than the $4.5 million NBC is charging for a 30-second commercial in the Super Bowl, pricing for the XC60 is less than $50,000.
2015 Volvo XC60
The Volvo XC60 has been the best-selling model in Volvo’s lineup since 2009 (a year after it was introduced), and following a relatively minor design update for 2014, the 2015.5 Volvo XC60 receives even more attention. Similar to the closely related S60 sedan, the biggest change made to the XC60 for the mid model year is the inclusion of Volvo’s new Drive-E engines, each featuring stop/start technology and paired to an eight-speed automatic transmission. The XC60 T5 Drive-E uses a 2.0-liter turbocharged four-cylinder that returns 240 horsepower and 258 pound-feet of torque, while the XC60 T6 Drive-E uses the same 2.0-liter engine, but adding both a turbocharger and supercharger to increase output to 302 horsepower and 295 pound-feet of torque.