When it comes to tuning Japanese cars, Hondas have a lot of potential. They’re affordable, easy to meddle with, and there are tons of shops willing to dress them up inside and out. Of course, not all Hondas have what it takes to become a show car, but the automaker’s American division is out to prove that the tiny Fit is as good of a base car as the Civic. Specifically, Honda commissioned six build teams to create a beefed-up Fit of their own for the 2014 SEMA Show, and it needs your help to decide which one is the winner.

Bisimoto Engineering, Kontrabrands, MAD Industries, Spoon Sports USA, Tjin Edition and Kenny Vinces have the opportunity to customize a 2015 Fit leading up to the SEMA Show, while Honda will be promoting the contest through the Fit Performance Project campaign on its Tumblr page. Over there, you can keep track of the progress of each team, and vote by liking and reblogging posts tagged with #ProjectFit. The shop that wins the contest will receive an award from Honda and will have its effort promoted on several social media platforms.

Click past the jump to read more about Honda’s future Fit Projects.

Why It Matters

The 2015 Fit is one of those funky little vehicles that doesn’t get the attention it deserves, and Honda hits the nail on the head with this campaign. SEMA may be known for beefed-up trucks, muscle cars and sports cars, but compacts and sub-compacts have a lot of potential too. Kia, for instance, made quite an impact with its SEMA-prepped Soul hatchbacks over the past couple of years, and the Fit might just be the next cool thing in terms of small cars.

Honda Fit

2015 Honda Fit High Resolution Exterior
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The Honda Fit received an extensive makeover for the 2015 model year, including a sportier appearance, a roomier interior and more standard equipment. Under the hood, the Japanese automaker added a brand-new unit in the form of a 1.5-liter, four-banger rated at 130 horsepower and 114 pound-feet of torque. That’s an improvement of 13 ponies and 8 pound-feet over the previous model, which also comes with increased fuel economy, estimated at a best-in-class 33 mpg city and 41 mpg highway.

Source: Honda

Press Release

Over the last five weeks, Honda has followed the progress of six build teams as they each customize the all-new 2015 Fit through an ambitious project vehicle program and interactive Tumblr experience (#ProjectFit). A little over one week remains for fans to vote for the winner of the project (through Oct. 22), with the favorite vehicle to be announced at the 2014 SEMA show in Las Vegas on Nov. 4, where all six vehicles will be on display in the Honda booth.

The six build teams, Bisimoto Engineering, Kontrabrands, MAD Industries, Spoon Sports USA, Tjin Edition and the award-winning Kenny Vinces, have each personalized their Fits with modifications such as aerodynamic body kits, wheels, suspension and audio-system upgrades, custom paint jobs and more. Photos, video and animated GIFs of the transformations in progress have been posted throughout the campaign at hondaloves.tumblr.com where fans can like or reblog posts to cast their votes.

This effort continues to be promoted on automobiles.honda.com, in Honda newsletters and on the brand’s Facebook and Twitter profiles.

After viewing all of the impressive vehicle displays at the 2014 SEMA Show, attendees with media credentials are also invited to celebrate at the second annual "Honda Soiree" on Nov. 4 from 10:00 p.m. to 2:00 a.m. at the Tao Nightclub inside The Venetian hotel complex. Please visit the Honda booth in the Central Hall at the SEMA Show on Nov. 4, where a limited number of entry wristbands will be available for members of the media.

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