Vroom’s Super Bowl Ad Gives us a Cheeky Look at the Dark Side of Car Dealerships
No more sweating it out at car dealershipsby Kirby Garlitos, on LISTEN 02:50
Super Bowl LV is still three weeks away, but commercials for the big game are already coming out. We’ve always paid close attention to car commercials that’ll air during the game, but there are ads that have already come out, including this cheeky commercial from Vroom that highlights the dark side of the car-shopping process.
The 30-second spot aims to highlight Vroom’s business structure, which allows you to buy a car online and have it delivered to your door, or in this case, your street. From Vroom’s perspective, car buying should be this easy. Hard to argue that point.
Most of us have probably experienced the tedious process of going to a car dealership. While it can be exciting to pick out the car you want, add all the options you want, and enjoy the feeling of buying a car, the experience takes a turn when it’s time to negotiate a price, read the fine print, and talk payment terms. We can all live without having to drown in all the details of the car-buying process. For its part, Vroom is offering a smoother alternative, one that allows you to go through all the process from the comfort of your own couch. You don’t even have to get up to pick up your new ride from the dealership; it’ll be delivered straight to your home.
In the 30-second ad, a man is seen tied to a chair, looking all beat up as hell, and is being interrogated by a car salesman. The latter threatens the tied-up man to make a decision on whether he’s going to buy the car or not. With fear in his face, the car-buyer pleads with the salesman to let him go so he could talk to his wife. The evil salesman responds by telling the man he can leave when he wants, and then proceeds to attack the man with live jumper cables. The customer then falls over, goes through the floor, and winds up in his front yard, sitting comfortably next to his wife. The scene then cuts to a Vroom-branded flatbed truck that rolls up to the man’s house and delivers his car, to which the man says “well, that was painless.” Given how the world has been turned upside down because of the coronavirus pandemic, a car being bought online and delivered to your home doesn’t sound like a bad idea.
The Vroom commercial is described as a “floater,” which means that it does not have a set time to air during the game. Instead, it will air depending on the pauses in game play. In any case, most of us will probably catch the spot if we’re going to watch the game. Super Bowl commercials have become as big — of maybe not — as the game itself so all eyes will be on all the ads that will be shown during the game.
It’ll be interesting to see, too, which automakers come up with commercials for the game. Ford has announced that it’ll skip the Super Bowl this year, but it did debut what it deemed a “Super Bowl-worthy” commercial featuring the Ford Bronco last week.
Source: YouTube - Vroom