VW set to open mega facility in New York City
The German auto conglomerate recently purchased a vast expanse of land – reported to be around 256,000 square feet – to be the site for the brand’s new state-of-the-art dealership that will feature a slew of Audi and
Volkswagen cars. The soon-to-be dealership, which is located between 55th and 56th street and is along 11th Avenue, is the latest indication of VW’s intent to cross-over to the US and establish a strong footing in one of the most high-profile cities in America.
VW purchased the land from its current owners, Potamkin GM for an undisclosed amount although it’s being reported that VW has shelled out a whopping $125 million for the purchase and renovation of the area. As one of the most recognized dealers in the New York area, the Potamkin family’s GM dealership will remain in the area where it will be moving just a few blocks south of its current location.
Press release after the jump.
Flagship Audi and Volkswagen dealerships reinforce commitment to U.S. market
HERNDON, Va., Nov. 12 /PRNewswire/ — Volkswagen Group of America, Inc. announced today that it is investing in flagship Audi and Volkswagen dealerships in New York City, as part of its strategic plan to grow business in the U.S. market. The $125 million deal is for the 265,000 square-foot building formerly housing Potamkin General Motors. The building is strategically sited in the highest traffic area of 11th Ave., making it a convenient location for Volkswagen and Audi customers.
"As Volkswagen and Audi move forward on our aggressive plan to increase sales in the U.S., there is no better place to demonstrate our commitment than in Manhattan — a town synonymous for bold actions and big thinking," Stefan Jacoby, president and CEO, Volkswagen Group of America. "New York has always been a leading market for the Volkswagen and Audi brands, and these new store fronts will serve to strengthen our business even more. We are proud to be investing in the New York economy, excited to showcase our brands and look forward to seeing more Volkswagens and Audis on the streets of New York."
The new dealerships will showcase Volkswagen and Audi’s new showroom concepts, known respectively as "white frame" and "terminal." The dealerships will be part of one of the largest and most prestigious dealers in the area, the Open Road Auto Group. The Group will target to begin selling vehicles in early 2010. Full renovations for the Volkswagen dealership are expected to be complete in the spring. The Audi transition will take place at the end of 2011.
About Volkswagen Group of America, Inc.
Volkswagen Group of America, Inc. is a wholly-owned subsidiary of Volkswagen AG, the world’s third largest automaker and the largest carmaker in Europe. It houses the U.S. operations of a worldwide family of distinguished and exciting brands including Audi, Bentley, Bugatti, Lamborghini and Volkswagen, as well as VW Credit, Inc. Founded in 1955, the company’s headquarters are in Herndon, Va.
Volkswagen Group of America brings to the U.S. vehicles that marry the science of engineering and the art of styling, with the goal of offering attractive, safe, and environmentally sound automobiles that are competitive and set world standards in their respective classes.
The company has approximately 2,500 employees in the United States and sells its vehicles through an 800-strong dealer network. With increasing popularity for its brands in the U.S., the company has set the goal of reaching one million car sales in the country by 2018.
For more information, please visit www.volkswagengroupamerica.com.