Forced Advertising in Cars? God Let’s Hope Not

It was just last year that GM announced it wanted to push targeted advertising into next-gen infotainment systems, and now Warner Bros along with Intel want to take that to an even deeper level. A partnership between the two giants was announced at the 2017 L.A. Auto Show, followed by the announcement of a joint-development in the works known as “in-cabin immersive experiences in autonomous-vehicle settings.” Essentially, the idea is to make self-driving cars another platform for advertising – similar to that of freemium phone apps, cable television, the internet, and radio, with entertainment on the side, of course.

Warner Bros & Intel Want to Send Advertisements into Self-Driving Cars
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Intel believes it can use augmented-reality and virtual-reality to alter our experience in cars

Intel believes it can use augmented-reality and virtual-reality to alter our experience in cars – making you Cadillac feel like a Batmobile and would then allow Warner Bros. to shove advertising for the next Batman movie in your face too. Inter has even said that these features could “render the car a literal lens to the outside world, enabling passengers to view advertising.” And, since Intel seems to think we American’s spend 300 hours per year in a car, that’s a whole hell of a lot of advertising we’re forced to look at outside of all the other advertising we see almost everywhere.

As of now, this is just a conceptual idea, but it’s not far off from becoming a reality. Advertising has taken over all of the other platforms out there, and surely riding in a car that you can’t even drive will certainly be annoying if advertising hits you in the face every few minutes. Intel plans to test this idea in one of the cars in its 100-car autonomous test fleet and, assuming it goes well; you can bet it will be pushed into future vehicles as well. We don’t know about you, but we would be absolutely happy if we weren’t getting even more advertising rammed down our throats while driving to and from work too. What do you all think? Are you ready for some major ad campaigns inside the cars of the future or would you rather tell Intel and Warner Bros. where they can shove it? Let us know in the comments section below.


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Robert Moore
Editor-in-Chief and Automotive Expert -
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read More
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