Rumors about an all-electric version of the Hummer have been soaring over the internet for a while, but it looks like they will finally come to fruition thanks to GM.

According to a report concocted by The Wall Street Journal, General Motors will breathe life into the discontinued Hummer nameplate as it wants to place it on a new electric pickup truck.

The Hummer will be back with a bang. But not from its exhaust.

The Verge writes that the new all-electric Hummer is set to get its 15 seconds of greatness during a commercial that’s supposed to run during the Super Bowl. As if that wasn’t enough to send the message to a large audience, LeBron James is rumored to star in the ad.

, but so far there’s been no official word from GM or GMC. However, Tech Crunch reported back in 2019 that GM will keep the Hamtramck Assembly Plant operational with the purpose of producing an all-electric pickup truck. Around the same time, CEO Marry Barra revealed that the carmaker is set to launch its all-electric truck in the fall of 2021, backing up the decision by saying ‘General Motors understands truck buyers… and people who are new coming into the truck market.’

Needless to say, GM is way behind its rivals on the EV front. Just like Ford, General Motors didn’t quite catch the first electrification train and is looking to rally the troops on the ‘better late than never principle.’ This would explain the step to develop an electric pickup truck on an existing platform - that of the Hummer - albeit with improvements here and there.

The final vehicle tipped the scales at 7,275 pounds (3,300 kilograms), could reach 75 miles per hour (120 kilometers per hour), and had a range of 186 miles (300 kilometers) on a single charge.

Similar in shape and size to a Hummer but not quite there is Bollinger Motors’ B1 SUV, which is also declined as a pickup truck in the B2. Both use a 120-kWh battery pack that offers a max range of 200 miles (kilometers) coupled with two e-motors good for 614 horsepower and 668 pound-feet of torque.

Bollinger’s main problem, however, has to do with the B1 and B2’s price tag: they both start at $125,000, or double the cost of a fully-kitted Ford F-150 Raptor. We don’t believe the GMC-sold all-electric Hummer will cost that much and if that turns out to be true, then Bollinger might find itself in trouble.