Genesis is pushing forward with plans to launch a production version of the Genesis Essentia Concept. The revelation was made by Genesis North America Executive Director Erwin Raphael, who told Motor Trend that the automaker has every intention to build the sports car as a special edition model. There’s no timetable on when the production model will arrive, but Genesis Global Brand Chief Manfred Fitzgerald hinted that it could be in production by 2021 or 2022.
This isn’t a flight of fancy, ladies and gentlemen. The Genesis Essentia Concept will be offered as a production model at some point in the future. The company’s North America executive director, Erwin Raphael, made that clear in a conversation with Motor Trend. "We are very committed to the Essentia," Raphael said. "We love the car. We think the car will do very well."
Raphael didn’t specify details about the production model, but he did say that it will be offered in limited quantities.
That said, don’t expect the production model to look exactly like the concept. It’s unlikely to have the concept’s transparent hood and the blue velvet carpeting inside. Forget about the butterfly doors, too, because the company’s design chief, Peter Schreyer, has already said that it would be replaced by conventional doors.
The biggest question at this point is what will power the production model. The concept was showcased at the 2018 New York Auto Show as an electric car.
Don’t let the opaque details bring you down, though. The important thing is that Genesis is building a production version of the Essentia. Sometimes, that’s all you need to know to get excited about what that production model is going to be about.
Further reading
Read our full review on the 2018 Genesis Essentia Concept.
Read more Genesis news.