It certainly costs more than the house I live in

In today’s tale of the excessive and outright ridiculous things you’ll see in the auto industry, we present to you the Awain Phantom Key for the Bugatti Chiron. Mind you, the Phantom key is not your typical car key. It’s not even a traditional car key. It’s a special key fob that’s synced to a Bugatti Chiron, and if that’s not cool enough, the Phantom Key is also obscenely expensive.

How expensive you ask? Believe it or not, but it costs around $550,000. That’s almost the expected price tag of the super exclusive and all-new Ferrari SF90 Stradale, which means that the Awain Phantom Key might very well be the most astonishing piece of automotive hardware you’ll see in a long time.

Shmee and the Awain Phantom Bugatti Chiron Key

There are things about the auto industry that are just beyond reason. A $550,000 key fob counts as one of them.

This is the Awain Phantom Key. It’s a jewel-encrusted key that comes with 34.5-carat diamonds, 175 grams of 18-carat gold, and enough assorted precious gemstones to make our eyes blind.

The center area of the key fob is covered in leather, though at this point do we even care about the leather when every other part of the key fob is made from enough diamonds, gold, and precious stones to stock a high-end jewelry store for an entire year?

On a more serious note, the Awain Phantom Key is no joke. It’s a one-off piece that literally costs more than the average family’s house. It’s located in the Car Vault showroom in Dubai and, judging by the care and safety that went into handling it when it was taken out of its glass encasing, I’d gander a guess that not a lot of people have actually touched it, let alone used it.

Watch Shmee Show Off a Custom Bugatti Chiron Key Fob That Might Cost More Than the House You Live In
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But YouTube personality Shmee is not like most people. As one of the foremost YouTube-based auto vloggers in the industry, Shmee gets access to places that most people don’t. He gets to drive cars most people can’t even afford. Most importantly, he gets invited to see things that a lot of people don’t even know exist. Not one to turn down an invitation to see the world’s most obscenely expensive key fob, Shmee was even given the keys to the kingdom. He cradles the fob in both hands, careful not to even put a scratch on it.

As an added treat, Shmee was invited to use the key fob on the Bugatti Chiron that it’s synced with. Mind you, this isn’t your typical Chiron, either — as if there are “typical” Chirons.

Watch Shmee Show Off a Custom Bugatti Chiron Key Fob That Might Cost More Than the House You Live In
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This particular Chiron is the same one that Bugatti used to unveil the model at the 2016 Geneva Motor Show. That’s why its colors are easily recognizable.

Pop the hood open and you’ll even see a plaque that mentions its unique status.

Shmee managed to step inside the Chiron, and with tremendous love and care, he pushes the Chiron’s start/stop button, bringing the Chiron’s 8.0-liter quad-turbocharged W-16 engine to life. He didn’t rev the supercar for obvious reasons, but the sound of the Chiron’s engine springing to life is a treat in its own way.

None of that pales to the most important part of Shmee’s video: as expensive as the one-off Awain Phantom Key is, it works, too.

2021 Bugatti Chiron specifications
Engine 8.0-liter quad-turbocharged 16-cylinder
Horsepower 1,500 HP
Torque 1,180 LB-FT
0 to 60 mph 2.4 seconds
0 to 124 mph 6.5 seconds
0 to 186 mph 13.6 seconds
Top Speed 261 mph
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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